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NORTH AMERICAN Newsline                                           NOVEMBER 22, 2024        |  The Indian Eye 16


                                       After Hurricane Helene:



                NRS Helps Local Retailers Get Back on



              Their Feet to Serve Communities in Need





        OUR BUREAU

        Newark, NJ
               urricane Helene brought un-
               precedented  flooding  and
        Hdestruction to the Carolinas,
        sweeping away hundreds of homes
        and small businesses and devastating
        communities once peacefully situat-
        ed by rivers and streams that trans-
        formed into deadly torrents. The
        flooding  tragically  claimed  over  230
        lives and caused an economic toll es-
        timated at over $200 billion.
            National   Retail   Solutions
        (NRS), which operates the most ex-
        tensive point-of-sale (POS) platform
        for independent retailers across the
        United States, quickly mobilized an
        emergency response team to sup-
        port NRS retailers and assist in relief
        efforts throughout North Carolina
        and South Carolina. With over 2300
        North and South Carolina stores re-
        lying on the NRS platform, the com-
        pany focused on helping these essen-
        tial local businesses reopen and serve
        their communities in need.
            Nationwide, more than 30,000
        independent brick-and-mortar  retail
        businesses—including convenience
        stores, bodegas, small grocery stores,
        tobacco shops, and liquor stores—
        depend on the NRS POS  platform
        to process sales, manage operations,  over a week without electricity or in-  food and supplies for hard-hit com-  local retailers affected by Hurricane
        and enhance customer service. Many  ternet,” an NRS team member on the   munities.”                   Helene. In a time when many larger
        of these retailers are located in areas  scene shared. “We showed these store   IDT Corporation, NRS’s parent   stores remain closed or cut off from
        hardest hit by Hurricane Helene.  owners how the NRS handheld POS,   company, also had team members on   communities, the NRS network of
            NRS representatives traveled  paired with a SIM Card and equipped   the ground, offering crucial support   independent retailers plays a vital
        from the company’s headquarters  with NRS Pay credit card processing,   to NRS retailer customers and local   role in the resilience and recovery of
        in Newark, New Jersey, to the disas-  could enable them to accept card   communities during the  recovery   these hard-hit regions. NRS will con-
        ter-stricken regions around Green-  payments without power or Wi-Fi.   project.                       tinue to stand by its retail partners,
        ville, SC, and Asheville, NC. Once on  For stores with power, we provid-  Elie Y. Katz, President and   ensuring they have the resources and
        the  ground, the NRS team focused  ed technical support to restore their   CEO of National Retail Solutions   support needed to serve their com-
        on helping damaged stores reopen,  POS and card processing terminals.”  (NRS), contacted impacted retailers   munities.
        allowing these essential businesses to   NRS’s community outreach of-  to check on them and extend assis-  National Retail Solutions oper-
        once again serve their communities.  ficer,  known  for  his  ‘Ricky  on  the   tance. “We cannot begin to imagine   ates one of the largest and most com-
        The team also donated non-perishable  Road’ video segments, added, “The   the devastation that local small busi-  prehensive  point-of-sale  networks
        foods  to  local  non-profits,  including  NRS POS terminal is at the core of   nesses have experienced. When news   for independent retailers in the U.S.
        the Greenville-based Hispanic-Amer-  our retailers’ operations. We must   broke of the disaster’s broad scope in   With a POS system designed specifi-
        ican Women’s Association (AHAM  repair, replace, or reconnect these   the Carolinas, we immediately sent   cally for independent stores like con-
        - Asociación Hispano-Americana de  units quickly so these stores can con-  a team of NRS volunteers to help   venience stores, bodegas, and grocery
        Mujeres), to support food drives for  tinue serving their customers, espe-  these business owners through this   outlets, NRS empowers its customers
        impacted families.                cially since so many larger grocery   crisis and stay afloat by keeping their   with the tools they need to manage
            “We  witnessed  extensive  flood  and big box stores were closed or   stores running,” said Mr. Katz.  their business, grow their customer
        damage, with many store owners fac-  inaccessible. Independent NRS re-  As the recovery continues, NRS   base, and serve their communities.
        ing loss of merchandise and going  tailers have been a critical source of   remains committed to supporting the


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