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NORTH AMERICAN Newsline OCTOBER 25, 2024 | The Indian Eye 20

Diwali @ The Commons, to be held

in Bridgewater, NJ

Central New Jersey’s dominant retail center to host traditional and modern music and dance

performances, South Asian crafts, and giveaways to celebrate the Festival of Light

OUR BUREAU
Bridgewater, NJ
ridgewater Commons, in partnership with
Renascent Media, celebrates the South
BAsian festival of lights with a spectacular
live show in Center Court filled with music, dance,
crafts, and giveaways on Saturday, November 2, 1
pm – 3 pm in New Jersey.
Diwali is the Hindu festival of lights, symbol-
izing the spiritual “victory of light over darkness,
good over evil, and knowledge over ignorance.”
Guests dressed in traditional clothes are set to ex-
perience a delightful mix of Diwali celebrations.
“Diwali is about joy, good food, fireworks, can-
dles, and lamps,” said Tom Kovacic, Marketing and
Business Development Director at Bridgewater
Commons. “As the heart of a diverse population
in Central New Jersey, our center has a rare privi-
lege in our industry to honor our substantial South
Asian community. We’re thrilled to host a celebra-
tion that we can all enjoy and learn from.”
Diwali is the Hindu Festival of Lights symboliz-
ing the spiritual “victory of light over darkness, good
over evil, and knowledge over ignorance.” Over “Celebration of cultures serves as a powerful and beverage locations including White House
the centuries, the five-day celebration has become catalyst for building bridges between people of dif- Black Market, LOFT, Maggiano’s Little Italy,
a national holiday in India, observed by other faiths ferent backgrounds, and my goal is to bring main- Shake Shack and Starbucks for visitors to explore
as well, and honored wherever South Asians live. stream brands to South Asian content. Through and enjoy. Bridgewater Commons is an IREM®
The event will have special guest emcees Ra- this collaboration, we hope to highlight the im- Certified Sustainable Property. For more informa-
dio Guru Kulraaj Anand and Anchor and Produc- portance of cultural diversity and togetherness,” tion, visit its website.
er at ITV Gold Piya Jyoti Kachroo. The Bollywood said Tanvi Prenita Chandra, founder of Renascent Pacific Retail Capital Partners (PRCP) is one
dances will be performed by the Satrangi School Media. Additionally, “By celebrating the ultimate of the nation’s premier retail operating groups of
of Fusion, a Bollywood dance studio by choreog- victory of Good over Evil, we can raise awareness large open-air and enclosed shopping centers, with
rapher Rohheet Baxi. The group will feature adult about the importance of light, hope, and unity.” more than $3.0 billion in assets under management
and child dancers as young as 8 performing tradi- “Some of America’s most vibrant Indian com- across the United States. Based in Southern Cali-
tional and contemporary fusion Bollywood dances. munities can be found in Central New Jersey and fornia, the company’s portfolio totals 24 properties
The main attraction will be an epic Ramli- represent a large percentage of shoppers at Bridge- encompassing over 20 million square feet. With a
la theatrical presentation by the Navrang Dance water Commons,” Kovacic said. “We are proud to highly experienced team that has a proven track re-
Academy, with guests experiencing the breathtak- honor them and join with them in celebrating this cord of generating value for its stakeholders, PRCP
ing moment when Lord Rama, alongside Sita and beautiful, light-filled festival.” is dedicated to evolving real estate for the next gen-
Lakshmana, returns to his kingdom after 14 years Bridgewater Commons began its South Asian eration by working with the communities it serves
of exile and the heroic defeat of Ravana. cultural celebrations in 2022 with Bollywood dance to design master plans that transform its assets into
The Diwali celebration will feature arts and spectaculars in Center Court that featured over 40 high-performing mixed-use destinations.
crafts tables for families including the Henna art performers drawing hundreds of guests. The annu- Since 2007, Renascent Media has been bridg-
application, decorative tea light and Indian sweets al program has evolved and grown into this year’s ing the gap between global brands and the South
giveaways. The event will provide shopping prize Diwali celebration. The 2024 Diwali celebration Asian community through its integrated marketing
giveaways and a selfie photo booth to share the Di- promises to be a fun-filled affair at The Commons, solutions. With a profound understanding of South
wali experience. again. Asian culture, the agency provides clients with
An Arti, a Hindu prayer ritual employed Bridgewater Commons is located along the strategic insights, market research, and impactful
in worship in which light from a flame is ritually I-287 corridor at the intersection of Routes 22 and advertising content across both traditional and
waved to venerate deities, will be performed with 202/206 in Bridgewater, New Jersey. Bridgewater digital platforms. Our services include media plan-
guests holding electric candle lights. Commons is a more than 1.2 million-square-foot ning, buying, event management, influencer mar-
Renascent Media, a pioneer in ethnic mar- shopping center serving the Northern N.J. region. keting and content production. The company has
keting and production, is thrilled to spearhead its Further enhancing the property is The Vil- proudly produced all seasons of “Shoprite Cooking
partnership with Bridgewater Commons to cele- lage at Bridgewater Commons, a unique, open-air Star” and serves clients like Wakefern Food Corp,
brate Diwali. shopping district with over 10 retailers and food National Retail Solutions, Raj Jewels and more.

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