Page 23 - The Indian EYE 091622

NORTH AMERICAN Newsline SEPTEMBER 16, 2022 | The Indian Eye 23

Araku Valley Coffee-infused

Chocolate launched at the Consulate

General of India

OUR BUREAU
New York, NY

ne District One Product
(ODOP) initiative of the
OGovernment of India aims
to promote local niche products
from districts across India and ex-
plore new markets for them, position
them on the world stage and, thus,
support local economy and cater to
the world.

On 8 September, Mr. Randhir
Jaiswal, India’s Consul General

in New York, Mr. Vikas Khan-
na, world renowned Indian
Master Chef, and investment
banker-turned-entrepreneur

couple Mr. Kushal Choksi and
Ms. Alak Vasa, Co-founders of
Elements Truffles launched the
ayurveda inspired Chocolates

infused with Araku Valley Cof-
fee, an ODOP item from the Al-
luri Sitharama Raju district of
Andhra Pradesh in India.

Famous Vegan Chef and TV
host Ms. Priyanka Naik and CEO
of Winked! Ms Ruchika Lal joined
about 100 members from the indus-
try, food sector, media, chambers of
commerce, and the Indian American
community.
Consul General spoke of the
Consulate’s efforts in promoting In-
dian coffee and other ODOP items
in the United States and urged aromatic profile combining smooth- States and beyond and help generate blue pottery from Rajasthan, wood-
everyone to share Araku Valley’s ness, balance, and roundness. This revenue and support employment to work from Uttar Pradesh, Temi Tea
unique story with their friends and special flavor of chocolate curat- tribal farmers of a Araku Valley. and organic turmeric from Sikkim,
business associates in America. He ed by Elements Truffles as part of The Consulate General of India Araku Valley Coffee from Andhra
also thanked the Coffee Board of In- ODOP promotion and to commem- in New York has been promoting Pradesh, and millet pasta and butter-
dia for its support. orate the 75th anniversary of India’s ODOP items in the north-eastern milk from Gujarat have been show-
For over a hundred years, tribal independence. United States. Some of the tradi- cased in New York and around on
farmers have been cultivating coffee This new flavor of chocolate is tional products, from aspirational the occasions of International Day
in the picturesque Araku Valley. The expected to contribute to populariz- districts of India, such as saffron of Yoga, Independence Day celebra-
coffee is pure arabica with a unique ing Araku Valley coffee in the United and pashmina shawl from J&K, tions, among others.

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