Page 32 - The Indian EYE 082622

NORTH AMERICAN Newsline AUGUST 26, 2022 | The Indian Eye 32

ZEE5 Global announces partnership

with PATEL BROTHERS

Bollywood star Sonali Bendre makes the announcement about the tie-up between the most-loved
Grocery store chain and largest platform for South Asian content

OUR BUREAU vice, ZEE5 Global has stepped out ers said, “We’re always looking for
of screens and is making an effort to ways to cater to the needs of NRIs
New York, NY
bring together the diaspora audienc- and South Asians in the U.S. hungry
EE5 Global, the world’s larg- es across the US through multiple for their home culture. We are very
est platform for South Asian community initiatives. Together with happy to partner with ZEE5 Global
Zcontent, has announced its the Patel Brothers who are America’s that shares this ethos.”
partnership with the Patel Brothers, oldest, largest and best-loved Indian Launched on June 22 in the
a US-based Indian Grocery chain, chain in the US, we can expect many US, 2021, ZEE5 Global is the only
to facilitate connecting with diaspora wonderful initiatives and experiences dedicated streaming platform in the
audiences on the occasion of the 75th from this partnership.” country for South Asian content.
year of Independence. Speaking of the collaboration Home to the biggest blockbusters,
The Patel Brothers store on Oak with Patel Brothers, Archana Anand, latest originals and web series across
Tree Road Edison, New Jersey, was Chief Business Officer, ZEE5 Glob- languages and genres, the platform
inaugurated by popular Bollywood al, said, “We’ve seen exponential offers an unparalleled 200,000 hours
actor Sonali Bendre. Sonali, who re- worth $200 for free with none other growth in the U.S. in our first year of content with 100+ hours of new
cently made her comeback and suc- than Sonali as a part of the ‘Shop of launch, and we are happy to have content added daily. ZEE5 Glob-
cessful debut on ZEE5 Global with with the Stars’ contest. The platform been able to delight our audiences al further houses one of the biggest
The Broken News, spoke about the also distributed its branded shopping here with our rich content library. South Indian content libraries with
partnership and how this will benefit bags to the customers. There’s no better way now to cement hits like RRR, Valimai, Bangarraju
the Indians in the US. Commenting on the partner- our leadership position in this mar- etc., much loved TV shows across
ZEE5 Global also hosted a ship, actor Sonali Bendre said, “I’m ket than with this partnership with languages and more.
contest at the store where the par- very happy to be here to kick off the Patel Brothers, another iconic Users can seamlessly download
ticipants had to answer questions this partnership between two deep- and much-loved South Asian brand, the ZEE5 app from Google Play
related to the platform and Patel ly rooted South Asian brands, Patel and we look forward to a long, won- Store / iOS App Store on Roku de-
Brothers. The winner was given an Brothers and ZEE5 Global. As the derful relationship with them” vices, Apple TVs, Android TVs, and
opportunity to shop grocery items leading South Asian streaming ser- Kaushik Patel from Patel broth- Amazon Fire Stick.

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