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BUSINESS EYE APRIL 07, 2023 | The Indian Eye 32

TECH T@LK

YouTube expands Oneplus 11 Jupiter Rock

‘Analytics for Artists’ tool limited edition likely to

ouTube has expanded its An- tool to help artists and their teams launch soon in India
alytics for Artists tool by add- see how fans are listening to their
Ying YouTube Shorts-related music or creating with it, across all
data to the “Total Reach” metric. video formats. nePlus has unveiled a new same specifications as the OnePlus
This means YouTube will now give In the new Songs section, artists variant of its OnePlus 11 11 5G and is powered by Qual-
artists and their teams an overview will see their top songs from the past Oseries called the OnePlus 11 comm’s latest Snapdragon 8 Gen 2
of how their music is reaching audi- 28 days and what songs are being Jupiter Rock limited edition. The SoC, with a 5,000mAh battery that
ences across YouTube, TechCrunch most used in Shorts. phone debuted in China recently supports 100W SuperVOOC fast
reported. Prior to this expansion, “Shorts are the appetizer to the and is tipped to make its way to the charging. With a dynamic refresh
the Total Reach metric only in- entree,” Cohen wrote. “They are the Indian market soon. According to rate of up to 120Hz, the phone’s
cluded official content uploaded by entry point, leading fans to discov- the Mashable website, the OnePlus 6.7-inch Quad-HD+ (1,440x3,216
the artist and long-form videos up- er the depth of an artist’s catalog, 11 Jupiter Rock limited edition will pixels) 10-bit LTPO 3.0 AMOLED
loaded by fans. In a blog post, Lyor including music videos, interviews, be launched in India soon, but the screen is included.
Cohen, YouTube’s global head of live performances, lyric videos, and company is yet to confirm this. One- The triple camera setup on
Music, said that fan-created Shorts more. Look at Rema & Selena Go- Plus has said that the material cross- the OnePlus 11 Jupiter Rock limit-
increased the average artist’s audi- mez winning big by leveraging all the over used to design the new limited ed edition features a 50-megapixel
ence of unique viewers by more than video formats available on YouTube. edition has never been seen in the (1.56-inch) Sony IMX890 sensor as
80% in January 2023. After they surpassed 60 million industry before, making it a unique the primary sensor, a 48-megapixel
In addition, artists who are ac- unique viewers of their official music addition to their lineup. (0.5-inch) Sony IMX581 sensor for
tive on Shorts saw more than 50% of videos and Shorts for Calm Down, According to the website, The ultra-wide-angle photography, and
their new channel subscribers com- fans uploaded Shorts featuring their OnePlus 11 Jupiter Rock limited a 32-megapixel (1/2.74-inch) Sony
ing directly from their Shorts posts track, taking viewership to anoth- edition is available in a 16 GB RAM IMX709 sensor for telephoto pho-
on average. er level: adding 350 million unique + 512 GB storage configuration tography. A 16-megapixel front-fac-
The company is also launching a viewers in January, an increase of only and is priced at CNY 4,999 ing camera with a Sony IMX471 sen-
new “Songs” section in its Analytics over 500 per cent.” (roughly Rs. 59,700). It shares the sor is available for taking selfies.

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