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NORTH AmERIcAN Newsline DECEMBER 04, 2020 | The Indian Eye 17

and entrepreneurship to pro- Apple to Capitol Hill. He also selected from among five short
mote appropriate technological launched Global Punjab TV, the listed symbols. According to
solutions to known social chal- in-language Punjabi TV channel Kumar, the design is based on
lenges at the national level. As in 2013 with International quali- the Indian tricolor. As of De-
a demonstration, the six-month ty content yet maintaining Pun- cember 2019, he is the Head
C19 Task Force set up in March jabi ethos. of the Department of Design
2020 conceived of large start-up Sunil has produced mega at IIT Guwahati, Assam. Ku-
initiatives like the NSCI Dome, events for brand India since mar attended La Chatelaine
COVID-19 Test Bus, MegaL- 1999. This includes “Build- junior college in Chennai. He
ab and MegaTx – by aggregat- ing India Excellence Awards” obtained a bachelor’s degree
ing over 10 million hours of (2016); “Indian American in architecture (B.Arch.) from
20,000+ volunteers, all of it on Achiever Awards” (2007); the School of Architecture
a pro bono basis. “Zee Gold Bollywood Awards” and Planning (SAP) at Anna sunil Khullar
The Council is continuing to (2000); “Zee TV Miss India University, Chennai in 2001.
rally the considerable resources Worldwide” (1999) and “Zee Subsequently he received his unil Khullar has a BTech
– both financial and technolog- Gold Six Nation Cricket Cham- master’s degree, an MDes in from IIT Bombay in Civil
ical - of the global IIT alumni pionship” (2001). These events Visual Communication, from SEngineering and a Mas-
ecosystem to catalyze global were presented to global Indian the Industrial Design Centre ter of Design in Design and Vi-
scale interventions in the social audience on television and as (IDC) of IIT Bombay in 2003. sual Communications from the
sector. a live event at most prestigious He also did his doctoral studies Industrial Design Centre at IIT
venues across USA. He has at the IDC, receiving his PhD Bombay.
since launched several Indian in 2010. His areas of interest He has over thirty years work
brands in the USA including Jet include graphic design, typog- experience in Managing UX
Airways, Make my trip, Godrej raphy, type design and design Design Process, software prod-
properties, etc. research with special focus uct design, Software Interface
A double Gold medalist on Tamil typography (the sub- design, management of teams
in engineering, and a Gradu- ject of his doctoral research). involved in various activities
ate from IIT Roorkee, Sunil is He has also designed a Tamil including pre-sales, client inter-
the first Indian to be featured font named “Parashakti” as a action; mentoring development
on the cover of The New York mini project at the IDC, un- and QA teams; functional and
Times in 1995, Metro Section, der the guidance of Prof. G. V. design documentation, product
for Mausam-Seasons, a 52-part Sreekumar, who is one of the presentations, corporate pre-
Indo-American soap opera, few font experts in the country. sentations, customer support
sunil hali his maiden venture in media During his MDes project he team building.
and entertainment as a Pro- wrote and designed a book on His areas of expertise in-
unil Hali is a leading ducer. The New York Times, Tamil typography, which is the clude UX Design, User Ex-
torch-bearer of India in the once again, favorably reviewed first attempt at bringing such perience Design, Interface
SUSA since 1992. With an his second project as a Produc- a subject to a Tamil audience. design, Mobile App Design,
unmatched understanding and er-The Music Festival of IN- In this book, Kumar also creat- Web App Design, Typedesign
goodwill within Indians diaspo- DIA, the largest South Asian ed new Tamil terminology for and digitization, Content Man-
ra, he was featured in “Jewels of event ever held in the US to cel- many typographic terms where agement System, Advertising
India in 2013” and “Roshni Me- ebrate India’s 50th anniversary English words were used. management System, Digital
dia in 2014”. In last two decades, of Independence in 1997. Kumar conceptualized the Asset Management Systems,
Sunil as head of Maya Consulting design for Rupee symbol for Non-Roman Scripts, Training,
Group has emerged as a pioneer Indian currency. The symbol is mentoring & team building
in South Asian media, market- designed using the Devanagari Sunil has been an active vol-
ing and management in the US. letter j ‘Ra’ and Roman capital unteer in the branding group
Publisher of Indian Express and letter ‘R’. The letters are de- of the IIT Alumni Council and
Divya Bhaskar in North Amer- rived from the word Rupiah in has been instrumental in de-
ica, Sunil has now launched his Hindi and Rupees in English, veloping the overall unified re-
own newspaper with the name so the symbol is meaningful to branding strategy for the glob-
The Indian EYE. He has been both Indians and international al media plan for revitalizing
one of the leading guiding force users. Brand IIT and the IIT Alumni
behind Radio Zindagi since its The symbol also uses the bodies.
launch from California in 2012, Shiro Rekha, the horizon- He was part of the task force
the first South Asian 24x7 radio Udaya K. dharmalingam tal top line which is unique that evolved the design manual
network with a 1st of its kind to Indian Devanagari script. for the logos and various Brand
deal with CBS Broadcasting. daya Kumar Dharma- The two horizontal lines form Collateral in addition to lead-
The radio is today the biggest lingam is an Indian ac- an “equals” sign, which also ing the team that developed
media platform reaching 2.4 mil- Uademic and designer evokes the tri-color Indian flag. the IIT Sans Font.
lion South Asians across US in noted for his design of the In- Ambika Soni approved the new
nine states: Silicon Valley to Big dian rupee sign. His design was rupee symbol on 15 July 2010. Continued at next page... >>

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