Page 25 - The Indian EYE 120222

NORTH AMERICAN Newsline DECEMBER 02, 2022 |
Meta appoints Sandhya Devanathan as the new head of its India business
OUR BUREAU
San Francisco, CA
acebook parent Meta has appointed Sand-
hya Devanathan as the new head of its In-
Fdia business, American social media giant’s
largest market with over half a billion Indians using
Meta services.
Devanathan, who joined the firm in 2016 and
helped build the company’s Singapore and Viet-
nam businesses, has been elevated to head and VP
of Meta India. In 2020, Devanathan moved to lead
the company’s gaming efforts in the Asia-Pacific
region, one of Meta’s largest global verticals.
“Devanthan will focus on bringing the organi-
zation’s business and revenue priorities together
to serve partners and clients, while continuing to
support the long-term growth of our business and
commitment to India,” Meta stated Thursday.
In her new role, which begins Jan 1, Devana-
than will report to Dan Neary, vice president at
Meta Asia-Pacific will report to Dan Neary, Vice
President, Meta APAC and will be a part of the
APAC leadership team. She will move back to In- head our India charter and strengthen the strate- teams, driving product innovation and building
dia to lead the India organization and strategy. gic relationships with the country’s leading brands,
“As part of her role, Devanathan will spear- creators, advertisers and partners to drive revenue
www.TheIndianEYE.com
The Indian Eye 25
growth in key channels in India,” Meta stated.
A global business leader with 22 years of ex-
perience and an international career in banking,
payments and technology, Devanathan joined
Meta in 2016.
“She brings a passion for developing women
leaders in business and is the executive sponsor
for Women@APAC at Meta, as well as the glob-
al lead for Play Forward, a global Meta initiative
to improve diversity representation in the gaming
industry.” Meta said. She also serves on the global
board of Pepper Financial Services.
“India is at the forefront of digital adoption
and Meta has launched many of our top products,
such as Reels and Business Messaging, in India
first,” said Marne Levine, Meta’s Chief Business
Officer.
“We are proud to have recently launched
JioMart on WhatsApp, which is our first end-to-
end shopping experience in India. I’m pleased to
welcome Sandhya as our new leader for India.
“Sandhya has a proven track record of scal-
ing businesses, building exceptional and inclusive
strong partnerships. We are thrilled to have her
lead Meta’s continued growth in India.