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BUSINESS EYE NOVEMBER 19, 2021 | The Indian Eye 37

Tech T@lk

instagram commences youtube to start hiding count of

testing new feature that reminds dislikes on all videos

users to take break arlier this year, online vid-

eo-sharing platform, YouTube
hoto and video-sharing social Ehad started experimenting
networking platform Insta- with hiding the dislike counts on vid-
pgram’s head Mr Adam Mosseri eos to help reduce the dislike attacks
has announced that the company has on creators across the platform. Ac-
started testing a new feature called cording to GSM Arena, after analysis
‘Take a Break’. in July, YouTube did see a reduction
According to GSM Arena, this in that behaviour, so the company
feature will help users curb their has announced it will start hiding the
Instagram addiction and encourage dislike counts on all the videos across
them to take a break after spend- its platform. That doesn’t mean users just one of the many steps the plat-
ing a certain amount of time on the won’t be able to dislike a video since form is taking to protect the creators,
app. It’s an opt-in feature, which, future too.” the dislike button isn’t going any- especially the smaller ones, from ha-
after being turned on, will allow us- Instagram has worked with where, and they can still use it to tune rassment.
ers to set in-app reminders to take third-party experts to develop the the recommendations. It’s just that While this seems like a valid
a break from the Instagram app af- ‘Take a Break’ feature, and it will the number of dislikes a video gets reason, one might argue that dislike
ter continuously using it for 10, 20, begin rolling out to a small percent- will now be private to creators who counts on a video are useful since
or 30 minutes. Mr Mosseri has said age of users over the coming days. can access it in the YouTube Studio. they help viewers determine if the
that the ‘Take a Break’ feature has As per GSM Arena, the compa- YouTube has said that by hiding video’s worth watching. However,
been developed as a “part of the ny plans to launch this new feature the dislike count, it wants to “create YouTube has stated that its research
broader effort to try and give people sometime in December and if the an inclusive and respectful environ- didn’t find any noticeable difference
more control over their experience testing goes smooth, ‘Take a Break’ ment where creators have the op- in the viewership regardless of wheth-
of Instagram” and that there will be will be available to all users in a portunity to succeed and feel safe to er or not users could see the dislike
“more ideas like this coming in the month or two. express themselves,” and that this is counts, as per GSM Arena.

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