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NORTH AMERICAN Newsline NOVEMBER 10, 2023 | The Indian Eye 26

Diwali celebrations held at NYC Times Square

OUR BUREAU mony.
Speaking at the event, Neeta
New York, NY
Bhasin-founder of Diwali at Times
iwali was celebrated at Times Square said, “The annual Diwali fes-
Square in New York on Oc- tival in Times Square plays a pivotal
Dtober 28, 2023 with over role in the western hemisphere as the
500,000 people in attendance. The festival’s significance and fostering
celebrations which began around a peaceful and harmonious world.
noon, culminated in a mesmeris- During Diwali, people decorate their
ing concert, featuring artists from homes and share sweets and gifts with
Bollywood with popular singer their friends and loved ones. Our Ti-
Mika Singh, and former American tle Sponsor, Gopi Dairy, aligns per-
Idol contestant, Shuba along with fectly with the tradition of spreading
soul-stirring British Indian classical sweetness and joy.”
singer, Shivali, regaling the audience Govind Shahi, executive vice
with their performances. president, and head of Internation-
“In the midst of the vibrant and al Business, IndiaCast Media, said
dazzling Diwali celebration at Times “As a network dedicated to provid-
Square, we are truly honored to re- ing quality entertainment, culture,
ceive the beautiful Diwali wishes the occasion with a touch of gran- of Viacom18. and connectivity to our diverse au-
from Prime Minister of India Naren- deur,” read a Facebook post from Dignitaries including NYC May- dience, being associated with Diwali
dra Modi. This infusion of radiance the event. or Adams, Majority Leader Chuck at Times Square aligns perfectly with
and reverence has added an extraor- The event which highlighted the Schumer, director for the United our core values. This event is a true
dinary dimension to our festivities. As rich traditions of Diwali in the heart States Domestic Policy, Neera Tan- celebration of the rich traditions and
the iconic lights of Times Square il- of New York City, was sponsored den, and Assemblywoman Jenifer heritage of India, and we are proud to
luminated the night, the Prime Min- by Gopi Dairy in collaboration with Rajkumar graced the festivities and lend our support to such an extraordi-
ister’s warm Diwali greetings graced Aapka Colors, the flagship channel took part in the lamp lighting cere- nary platform.”

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