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NORTH AMERICAN Newsline                                           SEPTEMBER 30, 2022  |      The Indian Eye 26


          One World Trade Center displays Indian




                          cultural animation on building





                On 75th Independence Day, the South Asian Engagement Foundation showcases the

                                   contribution of India & the Indian American community


        OUR BUREAU
        New York, NY

             rom  September  24  through  Sep-
             tember 26th, the South Asian En-
        Fgagement  Foundation  celebrated
        75 years of Indian independence and the
        story of the Indian American community
        at One World Trade Center.
            Comprising three compelling ani-
        mation themes, the imagery depicts the
        rich heritage and cultural roots of the
        Indian American community. At the
        same time, it highlights how all things
        Indian  are  fast  becoming  an  integral
        part of American life.
            The multiple themes will showcase
        the rich and cultural heritage of India’s
        Ayurveda & Spirituality and how these
        aspects of this ancient sciences have be-
        come mainstream staples in daily Amer-
        ican life. Another theme focuses on the
        Indian American’s community strong
        educational  background  that  led  them
        to be accomplished Doctors, Scientists,
        Technocrats, Entrepreneurs and Spell-
        ing Bee champs.
            The digital animation included an
        animated Indian Flag. The concept and
        context of the curation can be seen on
        the Foundation’s landing page where all
        the themes and its significance are ex-
        plained in detail.
            The  expression  was  scheduled  to
        coincide with the final days of the UN
        general  assembly.  The  imagery  will  be
        live at sunset every day and run non-stop
        until 2am.
            Indian Americans are the sec-
        ond-largest immigrant group in the
        United States. According to data from
        the 2018 American Community Survey
        (ACS)  —  which  is  conducted  by  the
        U.S.  Census  Bureau  —  there  are  4.2
        million people of Indian origin residing
        in America.
            The South Asian Engagement
        Foundation is a 501 C 3 non-profit orga-
        nization whose mission is to create large
        format “content driven experiences &
        opportunities” to showcase the Indian
        heritage, the contribution of the Indian
        American community and in turn en-
        gage people across age groups & demo-
        graphics.


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