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BUSINESS EYE                                                         AUGUST 30, 2024       |  The Indian Eye 38























































                                                              TECH T@LK

        Apple to begin assembling iPhone 16 Pro models in India



                By ramping up production in India, Apple aims to enhance its supply chain resilience

                                 and tap into the growing market potential within the country


        OUR BUREAU                                                                                 per cent by next year, reflecting the increasing im-
                                                                                                   portance of the Indian market in Apple’s global
        Mumbai
                                                                                                   supply chain.
           n a landmark development for its manufacturing                                             The decision to include the iPhone 16 Pro series
           strategy, Apple will begin assembling its iPhone                                        in India’s production lineup is expected to bolster
        I16 Pro models in India, marking the first time                                            these numbers further.
        the tech giant will produce its Pro series iPhones                                            Additionally, according to GSM Arena, there
        outside China.                                                                             are reports that Apple plans to start production of
            This move represents a significant shift in Ap-                                        the iPhone 17 exclusively in India, signalling a con-
        ple’s global production strategy and is poised to ex-                                      tinued commitment to increasing its manufacturing
        pand the company’s footprint in the Indian market,                                         presence in the region.
        according to GSM Arena.                                                                       This strategic move aligns with broader industry
            According to a recent report obtained by                                               trends and geopolitical shifts, as companies seek to
        GSM Arena, Foxconn India is scheduled to com-                                              mitigate risks associated with over-reliance on any
        mence production of the iPhone 16 Pro and iP-                                              single country for manufacturing.
        hone 16 Pro Max at its Indian facilities shortly                                              By ramping up production in India, Apple aims
        after their global launch.                                                                 to enhance its supply chain resilience and tap into
            This expansion underscores Apple’s ongoing                                             the growing market potential within the country.
        efforts to diversify its manufacturing operations be-  For the past seven years, Apple has been assembling various   The expansion of iPhone production in India is
        yond its traditional base in China.              models of its iPhone lineup in India (Agency photo)  expected to not only benefit Apple but also provide
            For the past seven years, Apple has been assem-                                        a boost to the local economy through job creation
        bling various models of its iPhone lineup in India.  proximately 14 per cent of Apple’s total iPhone   and increased technological investments.
            As of earlier this year, India accounted for ap-  production. This figure is anticipated to rise to 25    (With agency reports)


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