Page 44 - The Indian EYE 081823

The Indian Eye
BUSINESS EYE AUGUST 18, 2023 44

TECH T@LK

X reduces eligibility threshold for ad revenue sharing

Musk and Zuckerberg’s war of words over cage fight escalates

OUR BUREAU since the day Elon challenged me. If he ever agrees
on an actual date, you’ll hear it from me. Until then,
San Francisco, CA
please assume anything he says has not been agreed
ech giant X, formerly known as Twitter, on on,” Zuckerberg wrote.
Friday announced a new update to their Ads Zuckerberg further said that was not holding
TRevenue program for creators, reducing the his breath for Musk and will share the details of the
minimum amounts of impressions needed from fight when he is ready. He added, “Not holding my
15M to 5M. breath for Elon, but I’ll share details on my next
The company tweeted from its official han- fight when I’m ready. When I compete, I want to do
dle, “Now, even more people can get paid to post! it in a way that puts a spotlight on the elite athletes
We’ve lowered the eligibility threshold for ads rev- According to The Verge, an American Tech- at the top of the game. You do that by working with
enue sharing from 15M to 5M impressions within nology news website, Musk announced the reve- professional orgs like the UFC or ONE to pull this
the last 3 months. We’ve also lowered the minimum nue-sharing plan in February, and the company sent off well and create a great card.”
payout threshold from $50 to $10. Sign up for a Pre- out the first round of payments for eligible accounts Musk took notice of Zuckerberg’s post and re-
mium subscription to get access.” (with paid verification via Twitter Blue or Verified acted to it with a series of tweets.
X has also lowered its payment threshold from organizations, 15 million “organic” impressions in “If Zuck my really wants a lesson in why there
USD 5O to USD 10. Elon Musk on the other hand the last three months, and at least 500 followers) a are weight categories in fighting so badly, I could
shared some more information regarding the new couple of weeks ago before opening up registration just head over to his house next week and teach him
update and tweeted, “This essentially means that X to more people. a lesson he won’t soon forget...Otherwise, we will do
Premium (fka Twitter Blue) is free for accounts that Meanwhile, a day after Tesla CEO Musk it as soon as the arena in Italy is ready,” Musk wrote.
generate above 5M views. Note, only views from claimed that his and Zuckerberg’s fight will be live- “Or we could do both and consider next week
verified handles count, as scammers will otherwise streamed on X as well as Meta’s platforms and will just a practice session,” he added.
use bots to spam views to infinity.” likely take place in Italy, the Meta owner dropped a It is to be noted that the tech billionaires agreed
Previously, the micro-blogging site required statement on Threads. He requested netizens not to to a “cage match” face-off in late June. It all began
users to have a minimum of 15 million impressions buy into whatever the Tesla CEO says. when Musk tweeted that he would be “up for a cage
within three months to qualify for ad revenue sharing. “I love this sport and I’ve been ready to fight match” with Zuckerberg, who has trained in jiujitsu.

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