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BUSINESS EYE JULY 12, 2024 | The Indian Eye 30

TECH T@LK

WhatsApp ventures into personalized AI avatars

with new feature development

OUR BUREAU Furthermore, users will have the flexibility to
delete the reference images stored in Meta AI set-
Washington, DC
tings at any time, ensuring privacy and control over
hatsApp is in the process of developing personal data.
a new feature that will enable users to Despite its innovative potential, there is no
Wcreate personalised AI avatars of them- specific timeline for the general availability of this
selves, capable of being placed in various virtual new AI avatar feature. WhatsApp continues to roll
settings. out support for its Meta AI chatbot and real-time
According to The Verge, the feature discov- AI image generation capabilities, particularly in
ered in the WhatsApp Beta for Android version the United States.
2.24.14.7 harnesses a combination of user-pro- Therefore, the launch of the AI avatar fea-
vided images, text prompts, and Meta’s AI Llama ture may be subject to gradual deployment as
model to generate these custom avatars. WhatsApp and Meta navigate the complexities
According to the screenshots captured by Users will have the flexibility to delete the reference images associated with generative AI tools, according to
The Verge, users will have the ability to envision stored in Meta AI settings at any time (Agency photo) The Verge.
themselves “in any setting, from the forest to outer Given previous challenges with generative AI
space.” Subsequently, users can create their avatars by technologies, Meta appears to be adopting a cau-
The generated images are reportedly reminis- typing commands such as “Imagine me” followed tious approach to ensure the functionality and se-
cent of those produced by popular AI generators by a description of the desired setting in Meta AI curity of this upcoming feature.
like Lensa AI or Snapchat’s “Dreams” selfie feature. chat or by using “@Meta AI imagine me...” in oth- As development progresses, WhatsApp users
To generate these personalised avatars, er WhatsApp conversations. can anticipate a new dimension of personalisation
WhatsApp users will initially need to submit pho- This feature is expected to be optional and will and creativity in their messaging experience, facil-
tographs of themselves, which will serve as refer- require users to manually enable it in WhatsApp itated by advanced AI capabilities. (With agency
ence images for Meta AI. settings. reports)

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