Page 28 - The Indian EYE 063023

BUSINESS EYE JUNE 30, 2023 | The Indian Eye 28

TECH T@LK

Twitter to focus on video and commerce in business revamp

Well-known brands including Warner Bros, Mondelez, McDonald’s and Walmart

have resumed advertising on Twitter after initial pauses

OUR BUREAU spent on Twitter, another slide said.
Earlier, Twitter had announced that the veri-
Los Angeles, CA
fied members of the microblogging site will now be
witter has some major plans to revitalize the able to upload 2-hour long videos. Taking to Twitter,
company’s business beyond digital advertis- Musk wrote, “Twitter Blue Verified subscribers can
Ting. According to an investor presentation by now upload 2-hour videos (8GB)!”
owner Elon Musk and new Chief Executive Linda According to TechCrunch, a US-based Tech por-
Yaccarino, Twitter is likely to focus on video, creator tal, Twitter has made changes to its paid plan and has
and commerce partnerships, New York Post re- expanded the previous 60-minute limit to two hours.
ported, citing Reuters. Yaccarino, who became the takeover. Those recommendations have been re- The company also modified its Twitter Blue
company’s new CEO on June 5, recently told Twitter versed and none of the major advertising holding page and said the video file size limit for paid users
investors that the company is in early conversations companies are currently recommending a pause, is now increased from 2GB to 8GB. While earlier
with political and entertainment figures, payments according to a slide shown during the presentation. longer video upload was only possible from the web,
services and news and media publishers, said a Well-known brands including Warner Bros, Mon- now it’s also possible through the iOS app. Despite
source familiar with the matter, who spoke on con- delez, McDonald’s and Walmart have resumed ad- these changes, the maximum quality for upload still
dition of anonymity to discuss a private investor call. vertising on Twitter after initial pauses, the slide said. remains 1080p, reported TechCrunch.
The presentation marks Yaccarino’s first meet- Under Musk, Twitter changed its business name Soon after Musk announced the news, several
ing with the company’s investors. After Musk ac- to X Corp., reflecting the billionaire’s vision to create social media users swamped the comment section
quired Twitter in October, the social media firm a “super app,” like China’s WeChat, that he has said and shared their reactions.
faced months of chaos, including layoffs of thousands would include digital payments and other services. Musk who bought Twitter for USD 44 billion
of employees, criticism over lax content moderation, Twitter is applying for “money transmitter li- last year will continue to retain a firm grip on the
and an exodus of many advertisers who did not want censes” in all 50 states, according to a slide from company and will focus on product design and new
their ads appearing next to inappropriate content. the presentation. The company has also focused on technology. He recently announced adding another
Some ad-buying firms had recommended their growing video content on the platform. Vertical vid- update to Twitter allowing its verified users to have
clients pause ad spending on Twitter after Musk’s eo now accounts for more than 10 per cent of time early access to encrypted messaging service.

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