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Business Strategy with Hirav Shah JUNE 30, 2023 | The Indian Eye 30

Pitching: Definition, Types and Tips in

Startups and Business

A pitch in business is typically used to sell an idea to customers, consumers, potential investors or partners.

HIRAV SHAH

What is a pitch?
A
pitch is a concise, short pre-
sentation of a product or an
idea or in other words, it is a
line of talk that is designed to coax Pitching is just part of our life or business, it is omnipresent. You may not be aware of it or may be (Representative photo)
someone, such as a presentation,
to sell a service or a product. But it explain what the product is all about, ready for a marketing or a network- value you can bring: Find out rea-
can also be about selling yourself, how it is supposed to work, and why ing event, or simply figuring out how sons behind this Pitch:
to gain newer clients or to promote it is valuable. A pitch should address to talk about yourself outside of your
your brand or business. immediate family and friends, here With this, you can clearly display
potential concerns and expectations is how you should get ready to nail. the value you want to bring to this
Types of pitches that the customers may have. specific company or individual —
4 TIPS TO PREPARE
There are different types of What is a pitch in life? YOURSELF FOR PITCHING IN which will make it that much easier
pitches, but they can generally be A pitch in life is something that BUSINESS : for them to give you a “thumbs up”
classified into two main categories: you do unconsciously and conscious- 4. Lastly, Why You? - Find out
informal and formal. 1. Find out What Is Your One
ly each day and many times a day. why you are the best for this pitch:
Formal pitches are well-re- Liner in Pitching -
Because about pitching your-
For example-You pitch to your
hearsed typically and delivered in a buddies to go out for a film! You go In the corporate world, this is self, here is the thing: If you do
professional atmosphere, such as to to lengths to explain why they should called the elevator pitch. You should not think you are worthy of it, no
a bunch of potential investors. They watch that film, what is so wonderful be able to answer questions like one else will think, either. And, of
are mostly very polished. “What do you do?” and “Who are
about it and also why they should course, you do!
Informal pitches are less re- watch it with you? you?” in a way that’s thrilling and
hearsed typically and delivered in pertinent to whoever you’re talking Final Thoughts:
to and in one line.
a more casual setting, such as to a What to do to Pitching is just part of our life or
family member or friend. They are pitch yourself? 2. Figure it out What Is Your business, it is omnipresent. You may
often less polished and more per- Pitching yourself is difficult. Story in terms of your Character, not be aware of it or may be. You
sonal. Experiences and Motivation: may pitch intentionally or you may
And figuring out how to talk about pitch in oblivion.
What is a pitch in business ? yourself in a way that’s both success- What are the experiences and
A pitch in business is typically ful and authentic. It is even more defining moments of your life that It is there, all the time
used to sell an idea to customers, difficult. got you where you are today and in-
terested in doing the job that you’re
consumers, potential investors or So, be it prepping for an inter- pitching yourself for? The writer is a well-known
partners. A decent pitch should be view for a job, pitching yourself for a Astro Strategist and Business Astrologer
concise and persuasive. It needs to side project or a side hustle, getting 3. What Is Your “Why?” What Email: [email protected]

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