Page 28 - The Indian EYE 041621

NORTH AMERICAN Newsline APRIL 16, 2021 | The Indian Eye 28

ShemarooMe brings the treasure of all new

Gujarati content with a line up of originals,

direct to OTT films and plays

The heart- throb of Gujarati entertainment Malhar Thakar launches

the new content lineup ShemarooMe Gujarati

NEERAJ DHAR Malhar Thakar, Divyang Thak-

North America - Bureau Chief kar, Yash Soni, Deeksha Joshi
and more on the platform.
hemarooMe, the video Mr. Hiren Gada, CEO, She-
streaming app of Shem- maroo Entertainment Ltd.,
Saroo Entertainment has commented, “We are thrilled
become the one of the fastest to announce our expansion in
growing OTT players to offer the Gujarat market and offer
new content every week. The a plethora of engaging content
brand has already been an in- to our audiences. With this new
trinsic part of Gujarati enter- offering, we aim to make every
tainment and has been enter- Gujarati fall in love with Guja-
taining the Gujarati audiences rati entertainment again. As we
for over 15 years now. embark on this new journey, we
are excited to have Malhar join
ShemarooMe Gujarati with us to take Gujarati entertain-
ment a notch higher and we are
this big announcement confident we will be able to en-

embarks on a journey of tertain audiences with a prom-
ise of new content every week.
making every Gujarati fall We are happy to celebrate the
in love with Gujarati En- love of Gujarati content with
every Gujarati family across the
tertainment once again. globe.”
Gujarati film Superstar Mal-
The superstars of Gujara- Hiren Gada, the CEO of Shemaroo Entertainment, har Thakar said, “I am excited
ti Entertainment, Malhar and with the actor Malhar Thakar to be a part of ShemarooMe
Katha, starrer film Swagatam will family. ShemarooMe Gujara-
see a direct to digital release on star-studded political thriller the release of new plays like ti video streaming app is one
ShemarooMe even before a the- will leave the audiences asking ‘Vahu Vat No Katko’, ‘Bairaono stop destination for Gujarati
atrical release. The recent popu- for more. Another romantic Bahubali’, ‘Joke Samrat, ‘Sun- entertainment. It’s like a Gu-
lar hit film ‘Chashni’ will also be web series ‘Puri Paani’ starring dar Be Baidiwalo’ and many jarati dish, Thali full of variety
released on the platform along Jinal Belani and Bhoumik Sam- more exclusively on the plat- of content which audience love
with many more superhit movies. pat is a rom-com with an inter- form. These plays have the big- to enjoy. I am elated and super
Along with an exclusive orig- esting plot that thickens towards gest Gujarati artists like Sanjay excited to release my movie
inal film release, ShemarooMe the end. Goradia, Rajiv Mehta, Pratima ‘Swagatam’ on ShemarooMe
Gujarati will launch an exciting The platform will also show- Tee, Anuraag Prapanna, Dilip Gujarati. I would like to con-
lineup of web series like ‘A sto- case another interesting web Darbaar, Arvind Vekharia and gratulate the entire Shemaroo
ry of Game & Counter - Game series ‘Vaat Vaat Ma’ featuring more. team for their great work and I
- Kshadyantra’, Puri Paani and Malhar Thakar & Pooja Joshi Gujarati audience across the am sure ShemarooMe Gujarati
Vaat Vaat Ma to name a few. opposite each other. world will be thrilled to watch will remain a leader in Gujarati
The family drama web series Shemaroo is already well megastars of Gujarati entertain- Entertainment space.”
‘Kshadyantra’ has Apra Mehta, entrenched in the hearts of ment in 500 plus titles, new Gu- ShemarooMe users can en-
Rohini Hattangadi, Vandana Gujarati entertainment lovers jarati films, Original Web series joy unlimited entertainment at
Pathak, Shrenu Parikh, Vishal and has pioneered the concept and plays of ShemarooMe Gu- an annual subscription pack of
Shah, Deepak Gheewala, Parik- of bringing Plays to the small jarati, like Sidhharth Randeriya, 499 and get a chance to avail an
shit Tamalia, Anurag Prapanna screen. Now ShemarooMe Gu- Sarita Joshi, Sanjay Goradia, early bird introductory offer as
and many other superstars. This jarati will will expand this, with Apara Mehta, Rupa Divetiya, well for a limited period of time.

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