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NORTH AMERICAN Newsline DECEMBER 08, 2023 | The Indian Eye 18

ZEE5 Global Fortifies US leadership

with Aggregation of leading South Asian

streaming platforms in one destination

OUR BUREAU
New York, NY

EE5 Global, the world’s
largest streaming service for
ZSouth Asian content, today
announced a strategic move to aggre-
gate multiple South Asian streaming
platforms within the ZEE5 Global
platform with the launch of Add-ons
in the US. ZEE5 Global Add-ons
will offer subscribers in the US a sin-
gle-window to access their favorite
South Asian entertainment platforms
on the ZEE5 Global platform itself,
with Add-ons pricing starting from
just $1.49 onwards.
ZEE5 Global Add-ons was un-
veiled by Mr. Amit Goenka, Pres-
ident, Digital Businesses and Plat-
forms and Ms. Archana Anand,
Chief Business Officer, ZEE5 Glob-
al at a mega event in Mumbai, India
attended by Bollywood & Regional
celebrities, industry stalwarts and
others.
“The launch of Add-ons on
ZEE5 Global is a significant mile-
stone, further cementing our lead-
ership position as the No.1 South
Asian streaming platform in the US The announcement was made at a star-studded event in Mumbai featuring a panel discussion with Anupama Chopra, Manoj Bajpayee,
market,” said Ms. Archana Anand, Guneet Monga, Vishal Bhardwaj and Pratik Gandhi
Chief Business Officer, ZEE5 Glob-
al, “Add-ons will bring the best of
South Asian content from multiple of movies, TV shows, and originals South Asian content to the diaspo- challenges such as content and con-
streaming platforms within ZEE5 across languages. ra audience, and we look forward to sumer fragmentation and empower
Global for the diaspora in the US Mr. Amit Goenka, President – building a healthy partnership by en- subscribers to effortlessly access their
and soon globally, and at the best Digital Businesses & Platforms, ZEE hancing capabilities in the realm of preferred content at one destination.
possible value.” Entertainment Enterprises Ltd. said, content creation and distribution by It also benefits our partners, who can
ZEE5 Global Add-ons current- “As digital entertainment consump- establishing ZEE5 Global Add-ons bank on our extensive reach in the
ly offers content across languages tion and delivery models evolve in as the single destination for all South US and save on customer acquisition
from streaming platforms like Simply the global landscape, addressing Asian content.” and marketing costs.”
South (all South Indian languages), the growing consumer demand for Sharing her vision for ZEE5 With Add-ons, users will now
Oho Gujarati (Gujarati), Chaupal engaging content and a seamless, Global Add-ons, Ms. Archana have just one app to download, only
(Punjabi, Bhojpuri, Haryanvi), Nam- personalized experience that com- Anand, Chief Business Officer, one login and a single password to re-
maFlix (Kannada), EPIC ON (Hin- bines accessibility and affordabili- ZEE5 Global, added, “As the fore- member. Billing and payment is also
di) and iStream (Malayalam) with at ty is the need of the hour. With the most South Asian streaming plat- simplified through a single platform
least six more being onboarded. launch of our aggregator platform form in the United States, ZEE5 for all streaming subscriptions. Per-
As a first for ZEE5 Global, Gu- ZEE5 Add-ons, we aim to unite the Global has played a crucial role in sonalized recommendations across
jarati content will be available on the entertainment ecosystem for the connecting the South Asian diaspora languages, unified user interface and
platform to delight the huge Gujara- discerning viewer to build a robust with their cultural roots. Building on search across platforms, and an ad-
ti-speaking diaspora in the US. monetization opportunity for multi- our leadership, the natural progres- free viewing experience are just some
ZEE5 Global Add-ons partner ple players in the global markets. We sion was to evolve into the premier of the other key benefits for consum-
titles will further add to the platform’s are pleased to have on board some of aggregator for South Asian enter- ers in the US.
huge catalogue of over 250,000 hours the most renowned names offering tainment. Add-ons will help address Continued on next page... >>

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