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BUSINESS EYE                                                          AUGUST 26, 2022  |     The Indian Eye 42























































                                                              TECH T@LK


             APPLE SET TO MAKE ITS IPHONE14 MODEL IN INDIA


                              Apple will hold the most-awaited launch event on September 7


        OUR BUREAU                                                          launch event.                     16  release  date  and  more,  MacRu-
                                                                                At the show, Apple is rumoured   mors reported.
        New York, NY
                                                                            to announce the iPhone 14 line-up,    According to MacRumors, the
           n a bid to diversify its smartphone                              which is expected to include the base   standard  iPhone 14  models  are ex-
           production from China, Amer-                                     iPhone  14,  a  new  big-screen  iPhone   pected to feature 50 percent more
        Iican tech giant Apple is set to                                    14, an iPhone 14 Pro, and an iPhone   memory,  improved  battery  life,  an
        manufacture some of its iPhone 14                                   14 Pro Max, as per The Verge.     improved Ultra-Wide camera, and an
        models in India. According to GSM                                       Apple, on Wednesday, an-      upgraded front-facing camera with
        Arena, this news comes from a new                                   nounced that it will hold the most   autofocus, while the iPhone 14 Pro
        Bloomberg report which also details                                 awaited  event  on  September  7  at  1   models are expected to feature “pill
        Apple’s plans to ramp up production                                 p.m. ET where it’s expected to launch   and hole-punch” shaped cut-outs in-
        with contract manufacturer Foxconn                                  iPhone 14. The launch event with the   stead  of  the  notch,  the  A16  chip,  a
        at  its  assembly  plant  near  Chennai.   facturing lead times from the current   tag line ‘Far Out’ will be streamed on   48-megapixel  Wide  camera,  and  a
        Foxconn will not be able to start im-  nine to six months.          Apple’s website, CNBC reported.   slightly taller display with thinner be-
        mediate production of the iPhone 14   One of the critical factors for   Apple launch events have been   zels. The entire line-up is set to come
        in India and will reportedly have to   Apple  and  its product  manufactur-  virtual since the start of the Covid-19   in a range of new colour options.
        wait at least two months after the ini-  ing process is confidentiality and the   pandemic but starting with this year’s   Reportedly, iPhone 14 Pro will
        tial iPhone 14 series production starts   Cupertino-based company is report-  WWDC, the company has shifted its   be USD 1,099 (around Rs 87,838.12)
        in China, reported GSM Arena.     edly looking to impose its strict rules   focus to a more hybrid approach, call-  whereas the iPhone 14 Pro Max
            This implies that the first batch   alongside  Foxconn  at  the  assembly   ing select media to attend the events.  will  cost  USD  1,199  (around  Rs
        of iPhone 14 models made in India   lines in India.                     While the iPhone 14 and Apple   95,830.67).  As  per  reports,  Airpods
        will likely be ready around late Octo-  Meanwhile, Apple, which typi-  Watch Series 8 will likely be the head-  Pro 2 could come with an upgraded
        ber to early November.            cally hosts a big event in the first part   line product unveilings at Apple’s   H1 chip that with self-adaptive noise
            Apple  and  Foxconn  are  also   of September, might be targeting a   September event, there could be oth-  cancellation, better performance and
        working  hard  at  shortening  manu-  September 7 date for its next product   er announcements, including an iOS   improved power consumption.


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