Page 18 - The Indian EYE 072922

NORTH AMERICAN Newsline JULY 29, 2022 | The Indian Eye 18

Consulate General of India hosts ODOP

roadshow for stakeholders

OUR BUREAU Explaining the progress that the ini- through gift giving, socially as well as ucts at Times Square during Interna-
tiative has made thus far, Ms. Nanda officially. Earlier, the Consulate had tional Day of Yoga celebrations on
New York, NY
highlighted that more than 700 prod- organized a display of ODOP prod- 21 June 2022.
he Consulate General of In- ucts with a unique quality and a large
dia in New York, in partner- export potential have been identified
Tship with the Department of till date. Each product tells a story
Promotion of Industry and Internal – a story of creation, craftsmanship,
Trade (DPIIT) and Invest India, tradition, custom, and people. Today,
held a Roadshow on One-District- India’s unique products have ties all
One-Product (ODOP) on 12th of over the world. Farmers in Jammu
July, 2022. The show was attended and Kashmir sell walnuts to distant
by stakeholders from the food, hos- countries like Europe, and interna-
pitality, textiles and relevant business tional brands sell Indian Pashmina
sectors. stoles.
Consul General Randhir Jaiswal Representatives of Invest In-
gave the opening remarks, talking dia took forward the discourse and
about the importance of the ODOP emphasized the four pillars of the
initiative and detailing the unique- ODOP initiative – ecommerce, mar-
ness of the products. From Araku keting, licencing, and selling and
coffee, with its distinctive texture, trade.
flavour and aroma, to the SIMFED Different products from differ-
turmeric from the organic state of ent parts of the country were show-
Sikkim, he talked about the individ- cased, ranging from cardamom tea,
uality and exclusivity of the items at millet pasta, saffron, ginger flakes
display. and more. From the north, the range
Joint Secretary from DPIIT, Ms. extended from walnut wood carvings
Manmeet Nanda familiarised the au- to Basohli paintings. From the state
dience with the ODOP initiative and of Rajasthan, items of blue pottery
its vision. She elaborated that the were displayed. From the North-
whole idea of the initiative is to show- East, the variety consisted of coffee,
case unique products from different jewellery, and special silks such as
district of India, and that this stems Eri Silk and some non-violent silk
from the mandate of Aatmanirbhar products. The non-violent silk items
Bharat, focusing on a resilient India are so called as their production does
that is recognised as a brand globally. not involve harming of silk worms.
Expanding on the same, she talked Members of the diaspora were
about the vision of promoting sustain- urged to promote products from
able trade along with creating a di- their districts and adopt the vision
rect market link between the makers of the ODOP scheme. They were
and buyers of these unique products. urged to promote ODOP products

www.TheIndianEYE.com