Page 45 - The Indian EYE 042222

BUSINESS EYE APRIL 22, 2022 | The Indian Eye 45

Tech T@lk

google releases secret ios twitter acquires openBack, the

app that helps users switch to mobile engagement platform to

android easily enhance push notifications

oogle has secretly released an witter has acquired the Dub-
unlisted app named ‘Switch lin-based mobile engagement
Gto Android’ for iOS that helps Tplatform, OpenBack, to regu-
users to switch from iOS to Android late and enhance device-side control
in a hassle-free manner. The ‘Switch of push notifications. It will join Twit-
To Android’ app works wirelessly, ter’s Bluebird product team and work
which means there’s no need to con- towards enhancing notifications on the prove our ability to deliver the right
nect the two phones with a cable, as social media platform. notifications at the right time, in a way
reported by 9to5Google. Jay Sullivan, Twitter’s head of con- that puts people’s privacy first,” Sulli-
“The Switch to Android app from sumer product, took to the micro-blog- van further said.
Google helps you quickly and securely ging platform to announce the acqui- As per TechCrunch, a Twitter
move your most important data types, sition of OpenBack on Tuesday. “The spokesperson has addressed the col-
photos, videos, contacts, and calen- app description reads. best push notifications bring people to laboration by saying that the company
dar events to a brand new Android Barring the conventional style the conversations they care about on wants to ensure what people are noti-
device without fussy cables. The app of transferring data while switching Twitter,” Sullivan tweeted. fied about on Twitter is relevant, timely
also walks you through other import- phones, the new Google app helps in “But irrelevant notifications are a and engaging.
ant steps to setting up your device, like making the process of data shifting a distraction. With millions of people vis- Taking to Twitter, OpenBack CEO
turning off iMessage so you don’t miss lot easier and time-efficient. iting Twitter via notifications every day, David Shackleton said that the goal of
text messages from friends and family. Although the app is unlisted yet, we want them to be timely, relevant OpenBack was to “make push notifica-
The app will ask you for a series of per- the app can be downloaded through a and engaging,” Sullivan added. tions truly user first for billions of people
missions so that your iPhone’s data can direct link but it is yet to make an ap- “OpenBack and their talented in a new way,” and that the opportuni-
be moved to your Android device,” the pearance on the Play Store. team joining Twitter will help us im- ty to work with Twitter fulfils that goal.

www.TheIndianEYE.com