Page 44 - The Indian EYE 040122

BUSINESS EYE APRIL 01, 2022 | The Indian Eye 44

Tech T@lk

Instagram starts product netflix Games to release

tagging feature in us its first first-person shooter

title this month

eta-owned photo-sharing
platform Instagram has etflix is still in the early stages like weapons, firearms and explosives.
Mrolled out a product tag- of its video-game strategy and Since launching games worldwide in
ging feature for all users in the US. As Nis continuing to work on the November, Netflix has rolled out 14 ti-
per TechCrunch, all US-based users selection of games in its mobile apps. tles, available for no additional charge
will now be able to tag products from And later this month, the streaming in its mobile apps. Those range from
businesses that are set up for Insta- giant will drop its first first-person casual puzzle and card games to scroll-
gram as earlier the particular feature shooter title. Netflix will soon intro- ing arcade-style titles.
was only available to creators or busi- duce ‘Into the Dead 2: Unleashed’, Netflix subscribers can download
ness accounts. Business owners will a zombie-apocalypse shoot-’em-up games directly from the streamer’s
receive a notification when someone described as the “ultimate runner/ mobile app for both Android and iOS
on Instagram tags a product of theirs. shooter hybrid,” reported Variety. from a dedicated games section avail-
They can also view all tagged content In the new game, from New Zea- able on the platform.
on their profile in one place. here, you’ll see “Tag products” where land-based developer PikPok, armed The 14 other games currently
Brands are also able to control you can tap the product in your pho- players must fend off ever-increasing available in Netflix’s app are: ‘Ar-
who tags their products by manag- to or video and then search for that zombie threats while “crossing treach- canium: Rise of Akhan’, ‘Asphalt
ing their product tag preferences in brand’s product to add a tag. erous terrain... Maim, mow down, Xtreme’, ‘Bowling Ballers’, ‘Card
their settings. To tag a product, first, Over 1.6 million people tag at and eliminate the Dead - anything to Blast’, ‘Dominoes Cafe’, ‘Dungeon
you have to create a post like you least one brand on average each keep moving,” according to Netflix’s Dwarves’, ‘Hextech Mayhem: A
normally would. After choosing your week on the app. In 2020, Instagram description. The game features multi- League of Legends Story’, ‘Knittens’,
filter and making any adjustments, launched its redesigned Shop tab. In- ple chapters, dozens of stages, several ‘Krispee Street’, ‘Shooting Hoops’,
proceed to the next page and tag the stagram Shop is described as a place challenges (navigating burning forests ‘Stranger Things: 1984’, ‘Stranger
brand of the products in your post to browse products from favourite and frozen mountain tops). Players Things 3: The Game’, ‘Teeter (Up)’
using the “Tag people” option. From brands and creators. can also unlock and upgrade extras and ‘Wonderputt Forever’.

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