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Business Strategy with Hirav Shah FEBRUARY 10, 2023 | The Indian Eye 28

IDENTIFYING YOUR IDEAL

CLIENT TOOL

Six Questions can help you to find your ideal client

Knowing what your clients want is crucial for your business’s marketing and its scalability and sustainability

desires, goals, purpose, ambition and as well. 3. Which websites do they visit fre-
intentions can be key to put together For example: quently?
suitable marketing content. If you are selling creative prod-
ucts or services, these products or ser- What do they hate?
What are your ideal clients’ vices should make them feel ‘more’ To discover who your ideal client
three biggest pain points? themselves, more creative and give is, you also need to know what they
Knowing your ideal client’s big- them some personality. You have to hate as well.
For example if you are a Business
gest pain points are extremely signif- find people who are professionally in Strategist, your clients would hate
this space or have an interest in cre-
icant for narrowing down your mar- ativity, design and art, as well as the your:
keting strategy. money to purchase it. 1. Long waiting time
For example
1. Their pain points could be produc- What would they look like? 2. No empathy
You also have to know what do
HIRAV SHAH tivity your ideal clients look like as in: 3. Not adding value to their businesses
4. Not keeping up with promises
2. ‘Support’ pain points can even be 1. Their gender 5. No Strategic, Moral support
there, when clients feel they have
n this tool, you are going to dis- not been getting proper support 2. What would be their Age? Final Word
3. Their geographical location
cover who your ideal client is, when needed.
Whether you have been doing
Ihow you impact their lives the 3. ’Financial’ pain points can also oc- What do they want? business for years or even if you are
most and with more confidence, than cur. This is when clients think their Knowing what your clients want is new to any business, these six ques-
ever before. present solution is too costly.
crucial for your business’s marketing tions will help you recognize your ide-
What are your ideal client’s What do they do and its scalability and sustainability. al client, so that you can understand
For Example:
three biggest desires? Professionally? 1. What are your clients searching or how to best serve them.
Knowing what your ideal cli- Knowing what your ideal clients looking for? The writer is a well-known Astro
ent’s biggest desires are, can be key do professionally is crucial indeed. 2. What specific needs do your clients Strategist and Business Astrologer
information!! Yes, identifying their What job they do is very important have? Email: [email protected]

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