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NORTH AMERICAN Newsline                                               February 05, 2021  |        The Indian Eye                          26




                           nYc counciL district 24 eLection



                                  no negative adverts:




                 radio Zindagi takes ethical





                                     stand on campaign








        Our Bureau

        New York, NY
               his year’s special elec-
               tion held on February
        T2nd for Council District
        24th seat was very unique with
        six of those running were South
        Asians, a community that has
        never had one of its members in
        the Council. It was a tough race
        as the community in New York
        City is hundreds of thousands
        strong, but it has struggled to
        secure political  representation
        in the city council. It is also a
        major shift in South Asian com-
        munity which is known more to
        support mainstream candidates
        with larger donations.
            The campaigning was tough
        too, expensive and very com-
        petitive. And then it turned
        negative.
            The special election attract- she saw the efforts by Common                                               reach within South Asian com-
        ed big donors, with Common  Sense NYC as part of a strate-                                                    munity in New York city, and
        Sense NYC, Inc., an indepen- gy to “instill fear and division                                                 Long Island,
        dent expenditure committee,  among neighbors in District                                                          In the report, Common
        spending $221,000 in the race.  24”.                                                                          Sense pointed out that all its ad-
        Almost half the money went to           Even as huge amount of                                                vertisements are publicly report-
        adverts and phone calls in sup- money was being spent on ad-                                                  ed with the NYC Campaign Fi-
        port of James Gennaro.               vertising, Radio Zindagi Net-                                            nance Board, as required by law.
            As per reports in local me- work took a principled stand.                                                     As per the results, Genarro
        dia, another $95,000 was spent  Sunil Hali, the promoter of the                                               has secured about 60% votes
        on negative ads against Mou- biggest and  only  South  Asian                                                  and is a certain winner. He will
        mita Ahmed, a community or- radio network in the US de-                                                       be on the ballot again in June,
        ganizer who was supported by  clined a proposal from Com-                                                     when there will be a citywide
        Senator Bernie Sanders and  mon Sense NYC seeking air                                 sunil hali              primary for the same Council
        apparent leading candidate  time to run an advertisement on                                                   seat. Ahmed told Gothamist/
        amongst South Asian candi- Election Day, even though they  vet the advertisement and also                     WNYC that the special election
        dates.                               offered to pay an amount worth  because it was negative. “I don’t        experience has shaken her.
            “They exploited people’s  a month’s ads for just one day.  want to malign the other side,”                    “As much as I loved fighting
        fear of the other to divide us          According to Sunil Hali,  he said. “But they could do bet-            for my community, it’s also a lot
        when in reality the policies my  who is also the publisher on The  ter by running positive ads,”              to have to put myself out there
        campaign put out were inclu- Indian EYE Newsweekly,  he  Hali was quoted as saying in a                       like that,” she said, adding that
        sive of everybody,” Ahmed told  didn’t accept the because there  report by Gothamist/WNYC.                    she wasn’t sure she would run
        Gothamist/WNYC, adding that  wasn’t enough time to properly                  Radio Zindagi has a huge         again.


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