Page 24 - The Indian EYE 012023

NORTH AMERICAN Newsline JANUARY 20, 2023 | The Indian Eye 24

Anita Verma-Lallian Announces

the Launch of Camelback Productions

Arizona Film Market Expands with State’s First Woman-Owned,

South Asian Film Production and Entertainment Company

OUR BUREAU
PHOENIX, AZ

ward-winning commercial
real estate and land consul-
Atant, Anita Verma-Lallian an-
nounced the creation of Camelback
Productions, Arizona’s first female-
and South Asian-owned film pro-
duction and entertainment company.
Camelback Production is the first of
its kind with a focus on South Asian
representation and storytelling. The
announcement follows Arizona Gov-
ernor Doug Ducey’s $125 million film
tax credit for film and TV production
that was introduced in July 2022.
“There has been a major push to
see minority groups represented in
the media over the past few years,”
says Verma-Lallian. “I want to see
more South Asians represented; I
want my children to see themselves
when they watch TV. I want my
daughter’s dream to become an ac-
tress to become a reality. Skin color
shouldn’t be a barrier to that.”

The company celebrated with a Anita Verma-Lallian, Lilly Singh and Mayor Kate Gallego
private launch party and meet
and greet on Saturday, Jan. 7 I welcome Camelback Productions to
the greater Phoenix community and
in Paradise Valley, Ariz. Guests am confident the team will attract
included Actor and Comedian some of the country’s top talent to
the Valley” said Mayor Kate Gallego.
Lilly Singh, Actor Nik Dodani, Camelback Productions is Ver-
Family Karma’s Bali Chainani, ma-Lallian’s first venture into the
film industry. She is known for pro-
and Anisha Ramakrishna, Par- viding full concierge services for land

amount+ Executive P. Sean seekers and developers of all types of
sites and assists investors in discover-
Gupta and many others. ing viable properties in the Phoenix
area through her company, Arizona
The event opened with remarks Land Consulting, but has decided to
from Phoenix Mayor Kate Gallego, expand her horizons due to the lack
who has served as the city’s 62nd of diversity in the industry. Named
mayor since 2019. Investors and in honor of the iconic Camelback
supporters were treated to a first Mountain in the Valley, Verma-Lal-
look at what’s ahead for Camelback lian says she wants her production
Productions. company to have the same indestruc-
“Congratulations to Camelback tible foundation.
Productions on a successful launch! Camelback Productions plans
Arizona has a long history of foster- to begin its first project later this Trisha Sakhuja-Walia, Anisha Ramakrishna, Bali Chainani, Neerja Patel and Jennifer Verma
ing entrepreneurship and innovation. summer.

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