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Business Strategy with Hirav Shah DECEMBER 30, 2022 | The Indian Eye 28

Benefits of setting GOALS while

making STRATEGIES

for Brand, Sales, Marketing, Advertising, Mergers, Diversification, Start-ups, etc.

HIRAV SHAH

s we discussed last time how
we can achieve exponential
Agrowth with Business Strate-
gy and what are the 5 steps to create
business strategy.
Here are the 5 steps to
create a successful business
strategy:
1. What is your current situation The key to learning how to get what you want is setting meaningful goals
(The Truth)
2. Where you want to go? Six you currently stand. This includes • What is it you really want in Busi-
months or 1-year goals what we want. understanding your current position ness?
3. Why are said goals so important? • They give us direction and hope. in terms of market share, financial • What is an area in your business
4. How do you want to achieve But they must be the right goals. situation, and other metrics. It also that you’d like to change?
your goal? What capabilities are • Meaningful goals create emotion means knowing where you are in re- • Is it related to your marketing?
you looking for accomplishing and drive inside of you. lation to your competitors. • Is it related to your advertising?
these goals? • They spur you to grow and expand. Step 2: Define your Goal. • Is it related to your diversification?
5. What are the chances to achieve • Not only do they spark a sense of Where you want to go • Are there any capabilities you’d
your goals? hunger inside you, but they allow To get what you want, you must like to acquire?
the other areas of your life to thrive
Why Setting Goals Are as well as you pursue your vision. first define it. It sounds obvious, yet And in any collaborative en-
Essential to Get What • But if you want meaningful goals, so many people go through life with- deavor, asking how to get people to
You Want then you must create goals that are out defining what they want. With a do what you want really means in-
Research shows that hardly 3% compelling enough to draw these clear sense of what you want, you’re spiring people to work toward your
are able to make clear goals and emotions out of you. able to create goals and a step-by- shared goals.
97% people are not able to make The problem with most peo- step plan for getting there. Great leaders inspire action in-
clear goals and you will be surprised ple’s goals is that they don’t exactly Asking how to get what you stead of forcing it. They always share
that 3% are worth more in financial inspire you to jump out of bed in the want in a Brand, Sales, Marketing, an exciting vision as well as specific
terms than the other 97% who did morning. The key to learning how to Advertising, Mergers, Diversifi- steps needed to make it a reality.
not have clear goals. get what you want is setting mean- cation, etc. isn’t selfish – it’s what Just make sure your business
ingful goals. keeps you inspired to grow. strategy in terms of Brand, Sales,
Here are the benefits of Now let’s start with First step Marketing, Advertising, Mergers,
setting goals while making for making any Business Strategy Once you understand Diversification, etc. is still on track
strategies. related to Brand, Sales, Marketing, where you are now, to reach your goals.
• That study demonstrates the pow- Advertising, Mergers, Diversifica- you need to define your goal It’s time to fire up your future.
er of goals. by asking yourself the similar
• They allow us to envision our desti- tion, Start-ups, etc. - questions below:
Step 1: Identify your Current
nies and shape our lives. • What do you want to accomplish The writer is a well-known Astro
• Goals allow us to create our future Position. Where you are with your business? Strategist and Business Astrologer
in advance and enable us to get You should first identify where • How will you measure success? Email: [email protected]

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