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TECH EYE DECEMBER 26, 2025 | The Indian Eye 30

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TECH EYE

How iQOO is rewriting the flagship
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HIMANK TRIPATHI their approach to software. Co-created with com-

New Delhi munity feedback, it brings a fluidity and respon-
siveness that long-time users have been asking for.
erformance. This was the first word Nipun Whether it’s the 7000mAh silicon-anode battery
Marya, CEO of iQOO, used when I met or the Game Livestreaming Assistant designed for
budding streamers, the device feels like a compre-
Phim during the launch of their flagship de- Login|Register with your eMail then
vice--the iQOO 15. What I appreciated most about hensive answer to the demands of modern power
our interaction was his humble honesty; there was users.
no unnecessary flair or unbelievable claims. This However, the story here is bigger than just one
mirrors exactly what iQOO products convey: a la- phone. It is about how a young brand manages to
ser focus on performance across software, display, capture the pulse of a complex market like India.
cameras, and, of course, gaming. Over the years, Start Watching IndiaLife TV 24 Hours LIVE
In just five years, iQOO has built a family of over
I’ve seen brands rise, fall, and reinvent themselves, five million users--a testament to a strategy that
but rarely do you see one move with the calculat- prioritises listening over lecturing.
ed aggression iQOO has shown in India. We didn’t It is clear that the brand is in safe hands. With
just talk specs; we discussed the philosophy behind a leader like Nipun, who is solely focused on sta-
a brand that is quietly shifting the goalposts for the bilising the foundation while pushing boundaries,
entire industry. iQOO is on a genuine quest to take the Indian
smartphone market to the next level. They aren’t
The iQOO 15 is engineered for those who You can click www.indialife.tv
refuse to compromise, but it isn’t just about raw the most striking upgrade is the Samsung 2K M14 just selling phones; they are building a legacy, one
numbers. At its core lies the Snapdragon® 8 Elite LEAD™ OLED display--the first of its kind on an satisfied user at a time.
Gen 5 processor paired with the proprietary Su- Android smartphone--which pushes brightness to a Stay tuned--my detailed deep-dive review of
perComputing Chip Q3, creating a multitasking staggering 6000 nits while maintaining visual fidelity. the iQOO 15 will be out soon.
Nipun further explained that beyond the hard-
powerhouse that comfortably handles everything on your browser and watch IndiaLife TV 24 Hours
The author is an expert in the fields of consumer technol-
from productivity to high-fidelity gaming. Perhaps ware, the shift to OriginOS 6 signals a maturity in ogy, auto and lifestyle. Views shared here are personal
www.TheIndianEYE.com

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