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NORTH AMERICAN Newsline DECEMBER 17, 2021 | The Indian Eye 19
saffron, chapati flour and thin poha,
or dry snacks and fresh lemon pickle, contestants competed for the title of
you will find them neatly stocked and ShopRite Cooking Star, which was
prominently placed on the shelves in eventually won by Milie Rajput.
the ethnic foods aisle. On July 12, 2019, former Indian
Teaming up with Renascent Me- national cricket team captain and
dia, the chain store has also been cricket world champion, Kapil Dev,
coming up with creative ideas to in- who brought the World Cup home to
volve and assimilate with the South India in 1982, paid a visit to ShopRite
Asian American community. of North Brunswick to meet with
For the last couple of years, fans and to pose for photos. Excited
ShopRite has been promoting spe- fans waited outside of the supermar-
cials for Diwali. This year, the com- ket for the opportunity to pose for a
pany took a leap and sponsored a picture with the cricket legend.
mega Diwali extravaganza at New Other initiatives ShopRite has
York’s iconic Times Square. “South been involved with include the India
Asian community is a very important Day Parade and Pakistan Day Parade.
part of our community, and we want But that’s not all, ShopRite stores
everyone to taste the Diwali Celebra- are committed to helping neighbors
tion with ShopRite,” the chain store in need throughout the communi-
said in a statement. The event aimed ties served by their stores. ShopRite
to bring the light of positivity in the stores support local hunger fighting
lives of people especially since the agencies throughout the northeast
dark days of the pandemic, and uplift in communities served by ShopRite
the spirit of the community and share stores — through financial and food
the message of love, togetherness, donations as well as through volun-
inclusion, and diversity. The festival teerism. Since the program began in
showcased the ‘Colors of India’ fea- 1999, more than $40 million has been
turing music and dance performanc- donated to local food banks.
es of different states of India, along by superstar Jay Sean. ways as well. Last month also saw the All this makes ShopRite more
with the performances by local and Apart from Diwali promotions innovative ShopRite Cooking Star than a one-stop place for buying
international talents. The highlight and events, ShopRite has been en- contest. The weekly cooking compe- American and Indian groceries. It’s
of the festival was the performance gaging with the community in other tition was aired on Colors TV. Nine a community.
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