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NORTH AMERICAN Newsline                                            DECEMBER 17, 2021  |      The Indian Eye 18


                Shoprite desis: it’s More than one-Stop



        destination for indian and american Groceries





         Apart from Diwali promotions and events, ShopRite has been engaging with the community in other ways as well


























































                          Participants of Shoprite Cooking Star contest. Nine contestants competed in the weekly cooking competition which was aired on Aapka Colors.


        OuR BuREAu                                                                                            U.S. population. They are the largest
                                                                                                              group of South Asian Americans and
        New York
                                                                                                              the second largest group of Asian
           n an effort to court shoppers                                                                      Americans after Chinese Americans.
           from the ever-growing Indian                                                                       The state of New Jersey, and Middle-
        iand South Asian community,                                                                           sex County in Central New Jersey,
        ShopRite is committed to stocking its                                                                 are home to by far the highest per
        shelves with the staples used in Indi-                                                                capita Indian American populations
        an cooking.                                                                                           of any U.S. state or county, respec-
            ShopRite, a  retailers’ coopera-                                                                  tively, at 3.9% and 14.1%, by 2013
        tive of supermarkets, is a one-stop                                                                   U.S. Census estimates.
        shop for all your needs. Whether it’s                                                                     In  an  effort  to  court  shoppers
        home products, groceries, gourmet     Ranjana Chaudhary, Vice President Advertising & social media addressing the crowd at   from the ever-growing Indian and
        cheese and meats, prepared foods,                                                                     South Asian community, ShopRite is
        flowers  or  ethnic  and  Indian  food,                 Shoprite Diwali at Times Square.              committed to stocking its shelves with
        your neighborhood ShopRite has it                                                                     the staples used in Indian cuisine.
        all. Gone are the days when you had   an and the American stores, doing   An estimated 4 million Indi-  Whether it’s extra-hot chili powder,
        to schlep your way through the Indi-  your weekly groceries.        an Americans make up 1.2% of the         Continued at next page... >>


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