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NORTH AMERICAN Newsline NOVEMBER 15, 2024 | The Indian Eye 20

Bridgewater Township Lights Up with Historic

Diwali Celebration at Bridgewater Commons

OUR BUREAU
Bridgewater Township, NJ
he lively town of Bridgewater
came alive with celebration
Ton Saturday, November 2, as
thousands gathered at Bridgewater
Commons for the inaugural Di-
wali @ The Commons. This land-
mark event, organized in partnership
with Renascent Media, marked a
historic first for the community, cel-
ebrating Diwali on an unprecedent-
ed scale. The festival symbolized the
triumph of light over darkness and
brought people together in a spirit
of unity and joy. The event drew dis-
tinguished guests, including Bridge-
water Mayor Matthew Moench and
Councilman Michael Kirsch, who
joined community leaders in lighting
ceremonial Diyas to officially inaugu-
rated the festivities.
The event featured a dynamic
lineup of performances and activities ensuring the celebration reached center has a rare privilege in our in- lighted the richness of Indian heri-
that captivated attendees: audiences far beyond Bridgewater. dustry to honor our substantial South tage and its increasing significance
Prayer Dance by Nadia Neubert, Additionally, South Asian influenc- Asian community. We were thrilled in mainstream America. Together,
who performed a traditional Odissi ers played a key role, sharing vibrant to be the host of this extraordinary we’ve created something truly ex-
invocation, Mangalacharan, blend- reels and posts on social media, am- cultural celebration with Renascent traordinary.”
ing grace and spirituality. plifying the event’s reach and impact. Media and look forward to building Located along the I-287 corri-
Navrang Dance Academy’s The- Diwali @ The Commons was a this partnership with Renascent and dor at the intersection of Routes 22
atrical Performance, bringing to life monumental success, setting a new the community for years to come.” and 202/206 in Bridgewater, New
the epic tale of Lord Rama’s journey, standard for cultural celebrations in said Tom Kovacic, Marketing and jersey, Bridgewater Commons is a
culminating in the triumph of good Bridgewater. The partnership with Business Development Director at more than 1.2 million-square-foot
over evil. Renascent Media was instrumen- Bridgewater Commons. shopping center serving the North-
Bollywood Dance Showcase by tal in making this event not just a Tanvi Prenita Chandra, Presi- ern N.J. region. The cornerstone of
Satrangi School of Fusion, an electri- celebration, but a vibrant display of dent of Renascent Media, expressed its community’s commercial sector
fying mix of traditional and contem- community, cultural exchange, and her excitement about the event, stat- since 1988 and boasting an array of
porary styles that delighted audienc- shared joy. ing, “This celebration is a true testa- over 150 leading retailers, premiere
es of all ages. “As the heart of a diverse pop- ment to the power of partnership and restaurants and convenient service
In addition to the performanc- ulation in Central New Jersey, our community spirit. It beautifully high- brands.
es, families participated in engaging Since 2007, Renascent Media
hands-on activities, including henna has been bridging the gap between
art, Diya painting, and sampling a global brands and the South Asian
variety of Indian sweets. The festive community through its integrated
spirit continued with exciting shop- marketing solutions. With a pro-
ping prize giveaways, where winners found understanding of South Asian
took home gift cards from esteemed culture, the agency provides clients
sponsors such as Lotus Art Boutique, with strategic insights, market re-
Sephora, Bloomingdale’s, Fogo de search, and impactful advertising
Chão, Gloria Jean’s Coffee, and Pot- content across both traditional and
tery Barn. digital platforms. Our services in-
The celebration concluded on clude media planning, buying, event
a poignant note with a unifying Arti management, influencer marketing
ceremony. Attendees illuminated the and content production. The com-
space with electric candle lights, sym- pany has proudly produced all sea-
bolizing hope, togetherness, and the sons of “Shoprite Cooking Star” and
victory of light over darkness. serves clients like Wakefern Food
The event was covered exten- Corp, National Retail Solutions, Raj
sively by South Asian TV networks, jewels and more.

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