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BUSINESS EYE                                                       NOVEMBER 03, 2023  |      The Indian Eye 36





















































                                                              TECH T@LK

        Google Maps is getting new AI-powered search updates



                        Research shows serious security, privacy risks in smart homes



        OUR BUREAU                                                                                 privacy issues raised by the increasing number of
                                                                                                   opaque and intricately designed Internet of Things
        San Francisco, CA
                                                                                                   (IoT) devices in smart homes.
               oogle is introducing AI-powered upgrades                                               Smart homes, which include a variety of con-
               to its Maps app. The new features include                                           sumer-focused IoT gadgets including smartphones,
        Gimmersive navigation, easier-to-follow driv-                                              smart TVs, virtual assistants, and security cameras,
        ing directions, and better organized search results,                                       are getting more and more networked. These gad-
        The Verge reported.                                                                        gets can sense activity in our homes, which are the
            Google wants Maps to be more like Search: a                                            most private places we have, using cameras, micro-
        place where people can obviously come get direc-                                           phones, and other sensors. Can we trust that the
        tions or find coffee shops and EV chargers but also                                        sensitive data that these gadgets in our homes have
        enter vague queries like “fall foliage,” “latte art,” or                                   access to is being handled and protected in a safe
        “things to do in Tokyo” and get a whole bunch of ac-  nies, so they can tweak and improve Maps for the   manner? is an important question.
        tually useful hits. Google said it wants people to use   in-car navigation experience.        “When we think of what happens between the
        Maps to discover new places or experiences, all while   One of the ways Google is using AI to make   walls of our homes, we think of it as a trusted, pri-
        under  the auspices  of its  all-powerful  algorithm.  Maps more like Search is to analyze “billions” of   vate place. In reality, we find that smart devices in
            Chris Phillips, Vice President and General   user-uploaded photos to help people find random   our homes are piercing that veil of trust and priva-
        Manager of Geo at Google, stated that AI has “su-  items, like coffee shops that offer lattes with pan-  cy--in ways that allow nearly any company to learn
        percharged the way we map” and is crucial in assist-  da faces, said Miriam Daniel, Google Maps team   what devices are in your home, to know when you
        ing users with navigation and making vital choices.  leader.  People  can  type  specific  questions  into   are home, and to learn where your home is.
            The future of Google Maps, according to   Maps, much in the way they do with Search, and   These behaviours are generally not disclosed
        Phillips, is a product that’s more “visual and im-  get a list of results for nearby businesses or loca-  to consumers, and there is a need for better protec-
        mersive” but also one that helps you make “more   tions that match the query based on a real-time   tions in the home,” said David Choffnes, Associate
        sustainable choices,” like riding transit or a bike.   analysis of user photos.            Professor of Computer Science and Executive Di-
        Google is also expanding its API offerings to de-  Meanwhile,  researchers,  have  released  rector of the Cybersecurity and Privacy Institute at
        velopers, cities, and especially automotive compa-  ground-breaking research on the security and   Northeastern University.


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