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BUSINESS EYE                                                       NOVEMBER 03, 2023  |      The Indian Eye 34


                    Nita Ambani spells out her




                          plans to turn ‘Swadeshi’




                                   into a global brand







                The Indian diaspora is doing wonderful things. From NASA to media to science and

                technology, they’re conquering the world: Reliance Foundation Founder Chairperson


        OUR BUREAU

        New Delhi
              eliance Foundation Founder Chairperson
              Nita Ambani has said that ‘Swadeshi’ should
        Rget global recognition and her foundation
        is working in that direction. She also said that she
        wants her legacy to be about creating institutions
        that make a difference, like Nita Mukesh Ambani
        Cultural Centre (NMACC), Dhirubhai Ambani In-
        ternational School, the Reliance Foundation hospi-
        tal and Mumbai Indians.

        “So I think that was where I thought

        ‘Swadeshi’ should get the global recogni-
        tion that the artists so deserve. We are
        planning to take Swadesh globally. Also,
        we are setting up digital skilling platforms

        for these artisans to enable them for the
        sustenance and livelihood,” she said in a     Prime Minister Narendra Modi with Reliance Foundation Chairperson Nita Ambani and International Olympic Committee (IOC)
        conversation with CNBC.                               President Thomas Bach during the inauguration of the 141st IOC Session recently in Mumbai (ANI Photo)


           ‘Swadeshi’ is a brand from Reliance Founda-  Joe Biden this year, she applauded the progress of   time, I thought, why can’t India have something
        tion that sells artisanal handicraft products. “So I   the Indian diaspora. “The excitement was palpa-  like this of its own? So the idea really sparked off
        think that was where I thought ‘Swadeshi’ should   ble. The Indian diaspora - just like you - are doing   at that time in Australia. And it’s taken us now a
        get the global recognition that the artists so de-  such wonderful things. I mean, NASA to media to   decade to bring this to life”.
        serve. We are planning to take Swadesh globally.  science and technology. They’re conquering the   Nita Ambani, who is also a member of the In-
        Also, we are setting up digital skilling platforms for   world. And you could see that, you could feel that   dian Olympic Committee further said that India is
        these artisans to enable them for the sustenance   in the room. I get goosebumps even thinking about   absolutely ready to host the 2036 Olympics. “We’re
        and livelihood,” she added.                   it now. And so much enthusiasm in the diaspora   absolutely ready. Just like we would love to have
            Speaking about the Reliance Foundation, she   around the world. They’re so proud to say we are   the Olympics in India, the Olympics also cannot
        said that it has reached out to 70 million people   Indians and that’s something that touches your   ignore the 1.4 billion people of India,” she added.
        in India and it is present in all the states of India.  heart,” Nita Ambani said.             On being asked about her legacy, Nita Amba-
        “For me, I think a nation’s development depends   Nita Ambani who is the CEO of Nita Mukesh   ni said that she wants it to be of creating institu-
        on women’s empowerment, and the well-being of   Ambani Cultural Centre (NMACC) -- a multi-dis-  tions where youth are nurtured and knowledge is
        its children and transformation through sports. I   ciplinary  cultural  centre  --  also  recalled  the  first   imparted.
        think these three key to a developed nation. With   instance when she got the idea.           “What have enjoyed the most is setting up in-
        the Bill and Melinda Gates Foundation, we are of-  “Actually the seeds for the cultural centre prob-  stitutions  that  Dhirubhai  Ambani  International
        fering employment to 1 million women to ensure   ably were sown when I was a young girl. I was six   School, the Reliance Foundation Hospital, Mum-
        that they get income of Rs one lakh or more. So   when I started learning Bharatnatyam,” Nita Am-  bai Indians, now NMACC. So, I think the legacy
        I think women’s empowerment is something very   bani said.                                 should be of creating institutions where we nur-
        very dear to my heart,” she said.                She added, “So I think NMACC is actually a   ture our youths and we joyously impart knowledge,
            On being asked about her experience at the   dedication to all emerging artists. I visited Austra-  and we celebrate diversity and our roots and to
        White House state dinner that was hosted for   lia for the Cricket World Cup. And we as tourists   leave the world as a better and a happier place,”
        Prime Minister Narendra Modi by US President   went to see the Sydney Opera House and at that   Nita Ambani said.


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