Page 36 - The Indian EYE 091225

TECH EYE
Instagram is coming to iPad, 15 years later
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San Francisco, CA
fter years of requests from
users, Instagram will finally
Ahave a dedicated app for iPad.
Beginning Wednesday, September
3rd, users are able to download the
new app built specifically for Apple’s
tablet. But it will be slightly different
than the mobile app users are accus-
tomed to.
Most significantly, the iPad app
will open directly to a feed of Reels,
the company’s TikTok competitor
— perhaps a sign of the short-form-
video times. Back in April, reporting
indicated that Meta was working on
an iPad app for Instagram after years
of dragging its feet, in part prompted
by the legally and politically iffy spot
TikTok found itself in. For years, In- app straight to Reels makes perfect
stagram for iPad was something to sense.
tackle “at some point” — until its Other features will be available
biggest competitor was facing what on iPad: Stories will still line the
would effectively be a ban in the US. top of the homepage, and users will
SEPTEMBER 12, 2025 | The Indian Eye 36
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Reels will appear next to full-size vid-
eos, and the DMs page will have your
inbox alongside chats, similar to what
Messenger looks like on desktop. Ac-
cording to Meta, the new look is also
“coming soon” to Android tablets.
Login|Register with your eMail then
Instagram head Adam Mosseri
has said in the past that the group
of people wanting an iPad app just
wasn’t big enough for it to be a top
priority. So, what’s changed in the
last few years? Perhaps the number
Start Watching IndiaLife TV 24 Hours LIVE
of kids using tablets has changed the
calculus, or TikTok’s regulatory vul-
nerability bumped this up on the to-
do list. One thing that’s obvious from
this is that Instagram is not letting up
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on Reels: it’s extended the length of
From this perspective, opening the be able to switch to a “Following” clips, added the ability to repost and
tab where they’ll be able to swipe fast-forward them, and earlier this
between feeds that more resemble year was trying to recruit popular
the mobile Instagram experience TikTokers. The company sees a fu-
on your browser and watch IndiaLife TV 24 Hours
with actual still images (including a ture for Instagram on tablets and it’s
chronological option). short-form video all the way down.
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