Page 32 - The Indian EYE 091225

Business Strategy with Hirav Shah SEPTEMBER 12, 2025 | The Indian Eye 32

“Time waits for no one. But it does

reward those who move first.”

Every Day You Delay, Someone Else Wins

HIRAV SHAH

n the fast-paced world of business,
life, and leadership, the biggest
Icost isn’t always failure. It’s delay.
The longer you wait to act, the more
ground you lose—not just to time, but
to your competition, your doubts, and When Instagram launched, it wasn’t perfect. But they shipped quickly, learned fast, and pivoted from a check-in app to
your excuses. a photo-sharing giant—before competitors even noticed (File photo)
The Harsh Truth: You’re Not Alone in
the Race • We overanalyze. • Set a timer for 20 minutes. Start FAQs
Every market has multiple play- • We wait for signs. now. Q1: Isn’t planning important before
ers. Every opportunity has limited But here’s the truth: The perfect • Remind yourself: “The longer I jumping into action?
seats. And while you’re debating time is always now. wait, the harder it gets.” Absolutely. But don’t let planning
whether to start, someone else is “Success doesn’t come to “Momentum is a muscle. become a disguise for procrastina-
launching. While you’re perfecting those who wait. It comes to Use it daily or lose it silently.” tion. Validate, align, and move.
your plan, someone else is executing those who act while others wait.” – Founder of Bizz6, Hirav Shah Q2: What if I’m not ready?
an imperfect one—and winning. – Award-winning strategist Hirav Shah No one is ever fully ready. Start
“In business, speed isn’t just a Real-World Examples (Mini-Stories)
factor. It’s often the differentiator.” Think of Business Like a Race Example: with what you know. Learn the
– Business Strategist Hirav Shah Imagine standing at the start line When Instagram launched, it rest along the way.
with hundreds of runners. You’re ty- wasn’t perfect. But they shipped Q3: I have multiple ideas. Which one
Why Delay is Dangerous ing your shoes, checking your watch, quickly, learned fast, and pivoted should I act on first?
Let’s break it down: adjusting your playlist. Meanwhile, from a check-in app to a photo-shar- Act on the one with the clearest
• Delayed decisions = missed mo- the race has already started. The ones ing giant—before competitors even path to momentum. The longer
mentum who took off—without waiting—are noticed. you delay, the harder any idea gets
• Delayed launches = late to market already halfway to the finish line. Or even: to execute.
• Delayed learning = slower growth This is business. This is life. Netflix didn’t wait for the DVD
• Delayed conversations = lost col- Speed matters. Not recklessness, market to collapse—they anticipated Final Words
laborations but decisive, aligned action. it. They moved into streaming while Every day, someone out there
Every day you delay: others were still debating. Today? with less talent, less experience, and
• Your competitor becomes smarter. What Can You Do Today? They’re the global benchmark. fewer resources is winning—because
• Your market evolves without you. Here’s your 5-minute momentum A Short Self-Reflection Exercise they’re not waiting.
• Your customers shift their atten- checklist: Stop waiting. Start moving.
tion elsewhere. • Identify one decision you’ve been Delay Detector: Ask Yourself Because every day you delay,
• Your idea loses its freshness. delaying. • What decision have I been post- someone else wins.
• Ask: What’s the worst that can poning for more than 7 days?
But Why Do We Delay? happen if I try? • What’s truly stopping me—fear, The writer is a well known Business
Because delay feels safe. • Commit to a micro-action—send perfectionism, or lack of clarity? Turnaround Specialist, Astro Strategist,
• We fear rejection. that email, make that call, launch • What could move forward if I just and BestSelling Author.
• We want the “perfect time.” that page. took one action today? [email protected]

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