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BUSINESS EYE JULY 14, 2023 | The Indian Eye 28

TECH T@LK

Instagram’s Threads app: Meta introduces Twitter’s competitor

OUR BUREAU Threads will be available in over 100 countries,
with apps for iOS and Android, and new features
Washington, DC
like an improved recommendation engine and
nstagram, owned by the tech giant Meta, search functionality will be added over time.
on Wednesday, unveiled its new app called “Our vision is that people using compatible
I‘Threads’ a new app designed to directly com- apps will be able to follow and interact with peo-
pete with Elon Musk’s Twitter. ple on Threads without having a Threads account,
According to The Hollywood Reporter, a US- and vice versa, ushering in a new era of diverse and
based media house, Meta Platforms Inc. CEO interconnected networks,” the company wrote in a
Mark Zuckerberg announced the launch, framing blog post. “Threads is Meta’s first app envisioned
Threads as “a new, separate space for real-time to be compatible with an open social networking
updates and public conversations.” Threads will be protocol - we hope that by joining this fast-growing
linked to users’ Instagram profiles, making it simple ecosystem of interoperable services, Threads will
to connect with followers, prominent personalities, help people find their community, no matter what
or brands. The length of the text posts will be lim- app they use,” reported The Hollywood Reporter.
ited to 500 characters. (In comparison, Twitter has The App Store description read, “Threads is
a character restriction of 280, which increases to where communities come together to discuss every-
10,000 for Twitter Blue subscribers.) thing from the topics you care about today to what’ll
Meta owner, Mark Zuckerberg on Thursday be trending tomorrow. Whatever it is you’re inter-
morning marked his return to the social media plat- through this meme, pointing toward Meta’s new ested in, you can follow and connect directly with
form Twitter after 11 years and dropped a meme. app ‘Threads’. Soon after Zuckerberg shares the your favorite creators and others who love the same
Taking to Twitter, the Facebook founder posted a post, fans swamped the comment section with their things -- or build a loyal following of your own to share
meme, which showcased a man dressed as the super- hilarious reactions. your ideas, opinions and creativity with the world.”
hero, Spiderman pointing at another dressed in the Instagram claims that accounts will be private While there have been several alternatives to
same costume. The meme did not have any captions. by default, with a main feed made up of accounts Twitter (such as Mastodon, Truth Social, and Blues-
This post of Zuckerberg came in a few hours after you follow and suggested content from authors you ky), none have been able to recreate the network ef-
his company Meta unveiled ‘Threads’ a new app de- may not have discovered yet. Threads can be shared fects. Instagram believes that by bringing over its ex-
signed to directly compete with Elon Musk’s Twitter. on Instagram stories or via a link, as per The Holly- isting social graphs, Threads will have an advantage
Several assumed that he mocked Musk wood Reporter. over its competitors, as per The Hollywood Reporter.

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