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NORTH AmERIcAN Newsline JULY 02, 2021 | The Indian Eye 28

Ayurveda-inspired traditional Indian beauty,

wellness brand enters Us market on yoga Day

Our Bureau

New York
nternational Day of Yoga was
celebrated in New York on 20
IJune 2021. To mark the occa-
sion, the Consulate General of In-
dia organized their flag ship cele-
brations in the iconic Time Square
in the heart of New York.
Aromazeia, an Indian brand of
natural essential oils and tradition-
al “attar” participated in the cele-
brations to launch its collections
of essential oils and aromatherapy
products in the United States of
America for catering to the needs
of people increasingly looking to
find natural and organic solutions
for essential body care needs.
Aromazeia is a traditional In-
dian beauty and wellness brand
inspired by Ayurveda and the an-
cient science of healing, aiming to
bring the treasure of nature in its
purest form straight to your door-
steps. “We belong to Kannauj,
which is said to be the perfume
capital of India. My great grandfa-
ther started this business in 1911,
so my family is into manufactur-
ing of essential oils and natural
attar for more than 100 years and
I developed this brand ‘Aroma-
zeia’ with my father, Mr. Akhilesh
Pathak, in 2015!” shared Swapnil
Pathak.
This participation in Interna-
tional Yoga Day is just the first of
several high-profile events partici-
pation planned by the unique and
upcoming Indian company, as
it looks to roll out its spectacular
product range for the discerning
American and global consumer.

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