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NORTH AmERIcAN Newsline JULY 02, 2021 | The Indian Eye 25

ZEE5 launches in the U.s., ushers in a new era of

south Asian Entertainment

Platform unveiled at a mega event with Priyanka Chopra Jonas as a special guest

“Wishing all the best to my friends at ZEE5 on their new launch. I have real-
ly enjoyed celebrating and spotlighting all the incredible talent from South “Bringing ZEE5 into the U.S. is so much more than just providing the South
Asia today. I look forward to watching these storytellers entertain new au- Asian diaspora here with a mega entertainment platform through which
diences around the world and will be cheering them on from the side lines” they can access a vast library of stories. It is a powerful bridge between them,
Priyanka Chopra Jonas, Actor, Producer, Activist and entrepreneur their culture, and their languages. It is also a real-time connect between
them and their families as they get to watch the same content across the
ocean. And it is a platform through which their stories get showcased on an
Our Bureau ZEE5 Global, at a mega event international stage. With this and the rich library of shows we have, I am
attended by media and consum-
New York, NY
confident that we will become the preferred destination for South Asian con-
Z EE5, the world’s larg- globe. She was joined by a spe- tent and woo both TV and Streaming loyalists across all age groups across
ers from the U.S. and across the
both South Asian and mainstream audiences in the shortest possible time.”
service cial guest for the event, Actor,
est
streaming
for South Asian content, Producer, Activist and Entrepre-
launched today in the U.S., open- neur Priyanka Chopra Jonas. Archana Anand, Chief Business Officer, Zee5 Global
ing up a world of multicultural Priyanka Chopra Jonas As part of the launch, the brings the newly released Sita on
entertainment for the South also joined Archana in unveil- streamer announced an incredi- the Road and other blockbuster
Asian diaspora and mainstream ing ZEE5’s upcoming content ble line-up of Originals and other movies like Naa Peru Surya Na
audiences across the United slate and its new global brand blockbusters, across languages Illu India, Aravinda Sametha
States. campaign “Welcome to South to release on the platform in the Veera Raghava, and Srimanthu-
“The launch of ZEE5 in the Asia: Stories from our world.” coming months. This content is du and shows like Krishna Tu-
U.S. is a very significant mo- The campaign spotlights sto- available in Hindi, Bengali, Ma- lasi, Mithai Kottu Chittemma,
ment for us,” said Amit Goenka, ries from South Asia, where layalam, Tamil, Telugu, Kannada, and more. For Tamil speaking
President, Digital Businesses & even ordinary stories are ex- Marathi, Oriya, Bhojpuri, Gu- audiences, ZEE5’s vast library
Platforms, ZEE Entertainment. traordinary, therefore leading jarati, Punjabi, as well as Malay, includes much loved shows like
“We’ve had a long association to the narrative “if this is our Thai, Bahasa, Arabic, Urdu, and Sembaruthi, Rockstar, Pudhu
of over two decades with this reality, imagine our stories.” Bangla (Bangladeshi) with key Pudhu Arthangal, and Thiru-
market, bringing our viewers The multiple announcements titles dubbed and/or subtitled in mathi Hitler among many other
here the best of Indian enter- were interspersed with conversa- English. popular titles.
tainment through our channels. tions between Archana Anand For Hindi speaking audienc- The Bengali community
With ZEE5, we now look to of- and Priyanka Chopra Jonas with es, ZEE5 offers a range of con- across the U.S. can now stream
fer both these audiences and the the latter commenting on how tent across formats including their favourite shows like Mithai,
younger demographic access to a streaming services have changed best loved dramas Kundali Bha- Kori Khela, and Rani Rashmoni,
much wider choice of premium the landscape of content viewing, gya, Kumkum Bhagya, and Bha- among others. ZEE5’s hit Orig-
content with our Originals, dig- and on the hunger among South bi Ji Ghar Par Hai!. inal Bangladeshi productions,
ital premieres and more, on any Asian communities to watch their The library also includes Contract, Jodi Kintu Tobuo, and
screen of their choice and with a own hyperlocal content and see blockbuster films like Radhe: Mainkar Chipay are also a must-
completely personalized viewing themselves being represented Your Most Wanted Bhai, Uri: watch. Viewers can also watch a
experience.” to international audiences, and The Surgical Strike, Kedar- bouquet of Pakistani shows like
ZEE5’s launch announce- how streaming services were key nath, Simmba, and Dream Girl Gauhar-E-Nayab, Teri Berukhi,
ment was made by Archana in providing such a platform to amongst others. For its Telu- and Mere Humdum Mere Dost,
Anand, Chief Business Officer, help people feel represented. gu speaking audiences, ZEE5 among others.

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