Page 28 - The Indian EYE 070122

NORTH AMERICAN Newsline JULY 01, 2022 | The Indian Eye 28

WION News launches extensive

outdoor campaign in the US

WION News seeks to garner more viewership from this campaign

OUR BUREAU
New York, NY

ion News, India’s first inter-
national news channel, has
Wlaunched an extensive outdoor
campaign in New York and Washington,
DC markets for a period of 30 days. The
campaign leverages 125 sites, including
Digital Bus Shelters and Digital News
Stands in critical areas targeting global
news viewers and political influencers.
The objective of this campaign is
to increase brand recognition and re-
call among audiences in both regions.
WION News aspires to expand the mar-
ket’s existing channel viewership and
site traffic through both linear and dig-
ital means. The brand aims to ramp up
the app downloads from the US market
to present viewers with relevant news
content.
Speaking about the campaign,
Anindya Khare, Marketing Head, Zee
Media Corporation Ltd says, “We are
excited about this campaign and hope to
increase our brand awareness in the US
market. Being a global news channel,
the US has always been an important
market for us, and we look forward to
growing our share in the channel’s view-
ership. Our focus on facts and no-frills
news has been key in building the brand.”
WION news hosts an exclusive
30-minute show live from the USA stu-
dio at 7PM IST and 1:30 GMT daily.
Brand enjoys a healthy traffic from the
US market with almost 20% website
traffic coming from the USA. The chan-
nel plans to further expand its regional
distribution through implementation of
critical marketing campaigns.
The channel is available for viewers
through YouTube, IOS, ANDROID,
ROKU, AMAZON FIRE TV, KLOWD
TV, GLEWED TV, and DISTRO TV in
the US Market.
WION is an Indian multination-
al English news channel headquartered
in New Delhi. It is owned by the Essel
Group and is part of the Zee Media
network of channels. According to the
Indian news magazine The Week, the
channel covers global news and current
affairs from an Indian perspective.

www.TheIndianEYE.com