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TECH EYE JUNE 27, 2025 | The Indian Eye 37

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WhatsApp introduces ads

and paid channel subscriptions

ited information, such as city or
OUR BUREAU From SmartTV Download ZingoTV App
Washington, DC country, language, followed Chan-
nels, and ad interactions, to display
eta has officially announced relevant ads.
• Privacy: Personal messages, calls,
the rollout of ads on Login|Register with your eMail then
MWhatsApp, marking a sig- and statuses will remain end-to-
nificant shift in the platform’s strat- end encrypted, and phone numbers
egy. These ads will be displayed in won’t be shared with advertisers.
the Updates tab, which houses both • Ad Preferences: Users who have
Channels and Status updates. linked their WhatsApp account
to the Meta Accounts Center may
According to Meta reports ob- Start Watching IndiaLife TV 24 Hours LIVE
tained by GSM Arena, the Updates see ads based on their preferences
tab is utilised by 1.5 billion people and information from other Meta
daily worldwide. accounts.
The new features will include: Meta emphasises that the Up-
• Ads in Status: Businesses can pro- dates tab will keep ads separate from
mote their products or services in The new system aims to simplify updates and help users more easily identify whether their personal chats, ensuring no change
to the user experience for those who
the Status section, enabling users You can click www.indialife.tv
devices are current (File photo)
to discover new businesses and ini- primarily use WhatsApp for personal
tiate conversations directly. discover new content and increas- sive updates from their favourite conversations.
• Promoted Channels: Channels will ing reach for channel admins. channels, providing creators with a The rollout of these features is
on your browser and watch IndiaLife TV 24 Hours
have the option to boost their visi- • Channel Subscriptions: Users can new revenue stream. expected to occur gradually over sev-
bility in the directory, helping users pay a monthly fee to receive exclu- • Targeting: WhatsApp will use lim- eral months. (Agencies)

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