Page 38 - The Indian EYE 062422

BUSINESS EYE JUNE 24, 2022 | The Indian Eye 38

How Star India and Viacom18 won

Rs 48,390 crore contract to take IPL games global

Director of Reliance Industries Ltd. Nita Ambani said that they have a ‘Mission to take IPL to cricket fans in every part of the world’

OUR BUREAU
Mumbai
he IPL TV and digital rights
for the 2023-2027 cycle have
Tbeen sold to Star India and
Viacom18 respectively for a whop-
ping Rs 48,390 crore for 410 match-
es at e-auctions on Tuesday. IPL is
now the second most valued sporting
league in the world in terms of per
match value.
“Since its inception, the IPL has
been synonymous with growth and
today is a red-letter day for India
Cricket, with Brand IPL touching a
new high with e-auction resulting in
INR 48,390 cr value. IPL is now the
2nd most valued sporting league in
the world in terms of per match val-
ue!,” BCCI secretary Jay Shah tweet-
ed.
The Package A (of TV) has been
sold to Star India at Rs 23,575 crore
which is Rs 57.5 crore per match and
Package B of Digital Rights as well
as Package C for selected 18 games
in digital space for India each season
has been sold to Viacom-18 at Rs Mumbai Indians owner Nita Ambani with his son Akash Ambani and daughter-in-law Shloka Ambani during an IPL 2022 match between
23,758. Reliance-owned Viacom-18 Lucknow Super Giants and Mumbai Indians, at Wankhede Stadium in Mumbai (ANI Photo/ Mumbai Indians Twitter)
also won Australia, South Africa and
United Kingdom rights. Times have
got MENA (Middle East North Af- every part of the world.’ that it is building the digital plat- that package. IPL is an important
rica) and the United States and the “Sports entertain us, inspire us forms of the future while continuing component of our portfolio of tele-
Rest of the World Rights. and bring us together. Cricket and to strengthen traditional television vision channels in India, providing
“I am thrilled to announce that IPL personify the best of sport and broadcasting. It has state-of-the-art an incredible opportunity for us to
STAR INDIA wins India TV rights the best of India, which is why we digital expertise to provide the best showcase The Walt Disney Compa-
with their bid of Rs 23,575 crores. are proud to be deepening our as- possible user experience to hundreds ny’s powerful global brands and icon-
The bid is a direct testimony to the sociation with this great game and of millions of Indian and global con- ic storytelling, as well as Disney Star’s
BCCI’s organizational capabilities this wonderful league. Just like with sumers. impressive collection of local original
despite two pandemic years,”Jay everything we do, our mission is to Meanwhile, NP Singh, MD and content, to millions of viewers in In-
Shah said. take the joyful experience of IPL to CEO, Sony Pictures Networks India dia,” said Rebecca Campbell, Chair-
“Viacom18 bags digital rights with cricket fans wherever they are - in said that the company made a rea- man, International Content and Op-
its winning bid of Rs 23,758 cr. India every part of our country and around sonable bid for the Indian Premier erations, The Walt Disney Company
has seen a digital revolution and the the world”, said Nita Ambani accord- League (IPL) media rights, consid- in a statement.
sector has endless potential. The dig- ing to an official Viacom18 release on ering all the expected returns. Sony “Disney+ Hotstar has changed
ital landscape has changed the way Wednesday. Sports Network will still broadcast the way Indians watch their enter-
cricket is watched. It has been a big Viacom18 outbid reputed broad- over 1800 hours of cricket this year tainment - from favorite locally pro-
factor in the growth of the game and casters and digital companies to es- including India’s tour of England as duced original TV shows, to global
the Digital India vision,” he added. tablish itself as a leading digital media, well as popular T20I tournaments blockbuster films, and popular sport-
The media rights value has grown entertainment and sports destination. like the Big Bash League, Pakistan ing events. Last year, Disney+ Hot-
more than two-and-a-half times than With its wide reach, strategic tie-ups Super League, Women’s Big Bash star was home to seven of the Top Ten
what Star India paid in the year 2017. and increasingly popular content League and more. Hindi SVOD entertainment series in
Following the conclusion of the bouquet, the digital platforms of Vi- IPL is now the second most val- India, and we currently have more
IPL media rights auction 2022, Di- acom18 are gearing up for leadership ued sporting league in the world in than 100 local original titles in our
rector of Reliance Industries Ltd. in India as well as with the Indian di- terms of per match value. “We chose content pipeline -- with over 80 local
Nita Ambani said that they have a aspora globally. not to proceed with the digital rights originals slated to premiere this fiscal
‘Mission to take IPL to cricket fans in Viacom18 has demonstrated given the price required to secure year,” added the statement.

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