Page 26 - The Indian EYE 061821

NORTH AMERICAN Newsline JUNE 18, 2021 | The Indian Eye 26

ZEE5, the World’s largest streaming platform for

South Asian content, to launch in the US on June 22

Viewers can access over 130,000 hours of exclusively curated Indian, Pakistani,

and Bangladeshi entertainment content

NEERAJ DHAR stories across the widest range
of categories and genres:
North America - Bureau Chief • 3,500+ movies – including

fter having won the 120+ World Digital Pre-
hearts of millions of mieres like Radhe: Your Most
ASouth Asians across Wanted Bhai, Simmba, Uri:
the globe, ZEE5, the world’s The Surgical Strike, Dream
largest streaming platform for Girl, Operation Java (Malay-
South Asian content, has an- alam), Ka Pae Rannasingham
nounced its launch in the Unit- (Tamil), Switzerland (Benga-
ed States on June 22. The plat- li) etc.
form is currently under beta • 1,600+ TV shows includ-
testing in the market. ing Kundali Bhagya, Mithai
The U.S. is the final and (Bangla), Sembaruti (Tamil),
largest launch for ZEE5, set- Sa Re Ga Ma Pa (various lan-
ting the stage for its rapid guages) etc.
growth in a market with a ready • 200+ Originals - including
5.4 million diaspora audience The Final Call, Kaafir, Men-
that has a deep cultural and talhood, Churails, and more.
language connect to this con- • 600+ music, food and life-
tent. This direct-to-consumer style videos coming soon.
service launch is especially sig- • 100 Hours of fresh content
nificant at a time when Indi- added daily.
ans in the U.S., many of whom With “language of your
remain deeply connected to comfort” being a key prom-
their roots, are unable to travel ise across Content, Navigation
home. and even Voice Search, ZEE5’s
“The United States represents “The United States is home to content library is tailor-made
ZEE5 will officially an- our most significant market and the millions of people whose families for the diverse cultures and

nounce its launch in the last bastion in our global journey as have strong connects with South languages of Indian and South
Asian communities in the U.S.
we launch an ad-free subscription Asia, and we are glad to bring them
U.S. on 22nd June at a vir- service. As a Global Media Con- the largest and most diverse cata- The languages include Hindi,
tual event where its plat- glomerate, we have had a very deep logue of culturally relevant enter- Bengali, Malayalam, Tamil,
Telugu, Kannada, Marathi, Ori-
form and content will be connection with our diaspora au- tainment across Indian, Pakistani ya, Bhojpuri, Gujarati, Punjabi,
diences here, so it is a rather happy
and Bangladeshi stories. These sto-
unveiled. The company will moment for me to now be bringing ries have the power to engage deeply as well as Malay, Thai, Bahasa,
share key details about its this audience the largest aggrega- and go well beyond the South Asian Arabic, Urdu and Bangla (Ban-
gladeshi). Key titles are also
audience to entertain and delight
tion of South Asian content on a
plans for the market and single platform through ZEE5” even mainstream audiences with subtitled or dubbed in English.
ZEE5’s Annual pack,
its local partnerships, their authenticity and allure. I am priced at $84 USD will be avail-
Amit Goenka, President,
launch the brand cam- Digital Businesses & Platforms, confident that ZEE5 will become able across all major devices at
the go to platform for all Ameri-
paign and more. ZEE Entertainment cans who love great storytelling” a limited launch offer price of
$49.99. ZEE5 subscribers in
With this launch, the in the U.S. who have been ea- Archana Anand, Chief Business the U.S. will also be the first to
streaming platform will open gerly waiting to access ZEE5’s Officer, ZEE5 Global stream Salman Khan’s Radhe:
up access to the largest cata- massive content library. Your Most Wanted Bhai. Key
logue of South Asian i.e., Indi- With 130,000 hours of con- for viewers to engage with the initiatives and outreach plans to
an, Pakistani and Bangladeshi tent across 18 languages, ZEE5 best of South Asian stories. support the relief efforts for the
content to diaspora and even will offer a premium, highly ac- ZEE5’s catalogue aggre- fight against Covid-19 will also
mainstream content consumers cessible, and affordable option gates classics as well as modern be shared at the launch event.

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