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NORTH AMERICAN Newsline MAY 31, 2024 | The Indian Eye 18

New York Indian Film Festival

2024 Kickoff Event Celebrates the

Intersection of Fashion and Film

OUR BUREAU narrative of Indian storytelling. city”, added Mira Sagar of Āve India Council. “Mayyur Girotra’s partici-
Girotra, whose designs have Design Collective. pation highlights the crucial inter-
New York, NY
been adorned by numerous celeb- play between fashion and film in
he New York Indian Film Fes- rities, including actress Aditi Rao The kickoff event also pro- celebrating our culture.
tival 2024 kicked off its festivi- Hydari from the hit Netflix series The festival is dedicated to pre-
Tties with an exclusive event in *Heeramandi*, shared his insights vided a sneak peek into the senting the richness of Indian story-
collaboration with Āve India Design on the importance of cultural narra- film festival’s lineup, featur- telling, and we are excited to share
Collective at their SoHo location. tives. “Fashion and film are powerful these compelling narratives with our
The event was a resounding success, mediums that convey the depth and ing star-studded premieres, audience.”
setting the tone for what promises richness of Indian culture. Through thought-provoking documenta- Poonam Khubani, IAAC Advi-
to be an exhilarating festival running my designs, I aim to celebrate and sory Board member added, “I warm-
from May 31st to June 2nd. preserve our heritage while pushing ries, and captivating shorts. ly invite all of you to join us in cele-
Renowned fashion designer the boundaries of creativity. Indie brating extraordinary films shown at
Mayyur Girotra, celebrated for his filmmaking, in particular, offers a Attendees were treated to an the NIFF. Together, let’s champion
exquisite bridal wear and innovative unique platform to showcase authen- evening of networking, comple- the ascent of pioneering cinema and
designs that blend Indian embroidery tic stories that resonate on a global mented by wine and light bites, as revel in the transformative power of
with Western silhouettes, headlined stage. The New York Indian Film they discussed the upcoming films storytelling.”
the evening with a captivating talk- Festival is crucial in providing such and the significance of independent The New York Indian Film
back session on Fashion and Film. a platform, bringing diverse and cinema in promoting diverse voices. Festival continues to be a premier
Moderated by Shriya Bhattacha- meaningful narratives to a wider au- “We are thrilled to inaugurate platform for Indian and diaspora
rya of Business Insider, the session dience,” said Girotra. the 2024 New York Indian Film Fes- filmmakers to showcase their work.
delved into the symbiotic relation- “We at Ave are delighted to sup- tival with such an inspiring event,” This year’s festival promises to be
ship between fashion and cinema, port the creativity that the New York said Suman Gollamudi, Executive a spectacular celebration of India’s
and how they together enhance the Indian Film Festival brings to this Director of the Indo-American Arts cinematic and cultural heritage.

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