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ENTERTAINMENT EYE MAY 24, 2024 | The Indian Eye 44

BHARAT PARV AT CANNES:

Film fest celebrates India and

Bollywood way of telling story

At the CII-Bharat Pavilion, the Indian Ambassador to France expresses happiness about

Jammu and Kashmir representing the rich shooting locations of India this year and added that
it would be a delight to the global filmmakers to shoot in India

OUR BUREAU

Cannes (France)
he 77th edition of the Cannes Film Festival
witnessed a significant moment as the inau-
Tguration ceremony of the Bharat Pavilion
took place on Wednesday. Filmmaker Richie Mehta
graced the occasion, highlighting the monumental
occasion for Indian cinema and its global outreach.
Reflecting on the significance of Indian story-
telling, Mehta expressed, “The festivals have helped
me basically unlocking a career. And also one of my
missions has been to, as a Canadian Indian to export
the best of Indian storytelling and I’m not talking
about from a film standpoint, I’m talking about
from the stories, from people on the ground, from
the amazing culture that we have to show the world.
It’s a real honour to be a part of this inauguration.”
His words resonated with the essence of the
event, emphasizing the rich cultural tapestry that
Indian cinema weaves on the global stage. The
event was attended by dignitaries representing In-
dia, including Sanjay Jaju, Secretary of the Ministry
of Information and Broadcasting, and H.E. Jawed
Ashraf, the Ambassador of India to France.
On the sidelines of the CII-Bharat Pavilion at Jawed Ashraf, Ambassador of India to France, and Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, inaugurate
Cannes, the Indian Ambassador to France, Jawed
Ashraf has expressed happiness about Jammu and the Jammu and Kashmir Booth, nestled within the vibrant Bharat Pavilion at the 77th edition of the Cannes Film Festival. (ANI)
Kashmir representing the rich shooting locations of
India this year and added that it would be a delight “I appeal to the foreign producers to explore territories such as Jammu and Kashmir, Karnataka,
to the global filmmakers to shoot in India. the country’s diverse geography, rich heritage, and Goa, and Maharashtra participated, showcasing
He further invited global filmmakers to ex- lucrative incentives. The robust support provided India’s diverse cinematic landscape at the Cannes
plore the business opportunities in India, and in the by the Film Facilitation Office for shooting in In- Film Market.
Union territory as well. dia, coupled with the availability of skilled post-pro- In a first-of-its-kind initiative, India will host a
In his address to the global audience present duction facilities would provide a great experience Bharat Parv at the Cannes Film Festival, providing a
in the inaugural ceremony of the CII-Bharat Pa- to the global film-makers to create in India for the platform to engage with industry stakeholders from
vilion at the Cannes Film Market, the Ambassador world,” Jaju said, according to an official release. across the world. This initiative aims to showcase
of India to France and Monaco, Ashraf said, “I am At the opening of the CII pavilion, the Sec- the creative opportunities and abundant talent pool
delighted that this year Jammu and Kashmir is rep- retary announced WAVES (World Audio Visual present in India’s film industry.
resenting the rich shooting locations of India which Entertainment Summit), a global media and enter- Moreover, the Bharat Parv will witness the un-
would be a delight to the global filmmakers to shoot tainment summit being organised on the fringes of veiling of the official poster and trailer of the 55th
in India. I hope that there will be lots of business op- the International Film Festival of India in Goa, for India International Film Festival (IFFI), scheduled
portunities explored by the global filmmakers with the first time and urged the world community to set to be held in Goa from November 20 to 28. This
India’s participation.” aside time in their calendars for the same. adds another layer of anticipation and excitement to
At the Pavilion’s opening, Jaju conveyed his Hosted annually at Cannes by the Information India’s presence at Cannes. The inauguration of the
excitement about India’s integrated presence at the and Broadcasting Ministry of India, the Bharat Bharat Pavilion at the Cannes Film Festival marks a
Cannes Film Market, which provides a wealth of cre- Pavilion underscores the nation’s commitment to significant milestone for Indian cinema, reinforcing
ative, networking, and international cooperation op- showcasing its cinematic heritage and fostering in- its global footprint and fostering international part-
portunities for filmmakers, producers, and exhibitors. ternational collaborations. Various states and union nerships in the world of filmmaking.

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