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BUSINESS EYE MAY 10, 2024 | The Indian Eye 43

TECH T@LK

Safari 18 to introduce AI integration for enhanced browsing

Intelligent Search is poised to be the highlight of Safari’s AI-infused update

OUR BUREAU user interactions and improve accessibility to key
features.
San Francisco, CA
Looking ahead, Apple plans to integrate a ro-
pple is gearing up to revolutionise the brows- bust visual search feature into Safari, enabling users
ing experience with an AI makeover for its to obtain product information directly from images.
ASafari browser, set to debut alongside iOS 18 Similar to Siri’s Visual Lookup feature, this
later this year. The tech giant’s move to integrate enhancement will provide users with valuable in-
artificial intelligence into Safari aims to enhance sights into consumer products, further enriching
user interaction and streamline web navigation, as the browsing experience.
per GSM Arena. While these features are currently in develop-
Intelligent Search is poised to be the highlight ment, Apple’s history of product delays and can-
of Safari’s AI-infused update. Leveraging on-device cellations underscores the uncertainty surrounding
AI capabilities, Safari will analyse web page content their eventual release.
to identify topics and key phrases, offering users As anticipation builds for the release of Safari 18, users can Nonetheless, Apple’s commitment to innova-
summarised insights into the page’s contents. expect a host of groundbreaking features (File photo) tion and user-centric design suggests that Safari’s
By recognising repeated words and key sen- AI makeover could revolutionise the browsing
tences, intelligent search will provide users with Persistent across sessions, Web Eraser remem- landscape, GSM Arena reported.
concise overviews, facilitating efficient browsing. bers user preferences, offering seamless customisa- As anticipation builds for the release of Safari
In response to the growing demand for en- tion for every browsing session. 18, users can expect a host of groundbreaking fea-
hanced privacy and customisation, Safari will intro- The upcoming Safari update will also bring sig- tures designed to elevate their browsing experience.
duce the Web Eraser feature, GSM Arena reported. nificant improvements to the browser’s user inter- With AI integration, enhanced privacy controls,
This tool empowers users to remove specific el- face (UI). A new page controls menu will centralise and intuitive UI enhancements, Safari is poised to
ements from web pages, such as banner ads, imag- various options, including zoom settings, privacy redefine the way users interact with the web, setting
es, or text sections, ensuring a clutter-free browsing controls, content blocking, and extension shortcuts. a new standard for browser functionality and user
experience. This streamlined UI design aims to simplify engagement. (With agency reports)

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