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NORTH AmERIcAN Newsline                                                        MAY 07, 2021  |    The Indian Eye                          30



         Gujarati film swagatam is all set






                      to release on shemarooMe







            The movie, starring Malhar Thakar and Katha Patel starrer, will see a digital first


                                        release on May 20 even before it hits the theatres


                                                                                                                      as it can get, and I am confident
        Our Bureau
                                                                                                                      the audiences will enjoy watch-
        New York                                                                                                      ing it at the comfort and safety
                                                                                                                      of their homes.
              hemarooMe is all geared                                                                                    Adding to this, Katha Patel
              up to launch its Gujarati                                                                               the lead actress said, “These
        Smovie Swagatam, which                                                                                        are  grim  times  and  I  definite-
        will  be  a  digital  first  release                                                                          ly turn to my OTT screen for
        even before hitting the theatres.                                                                             some friendly distraction. I am
        This will be the second exclu-                                                                                hoping my first movie, Swagat-
        sive release in line after releas-                                                                            am also does the same for our
        ing Vaat Vaat Ma (original web                                                                                audiences. While the audienc-
        series) last week, the series is                                                                              es stay at home and follow all
        already streaming on Shema-                                                                                   the safety guidelines, I am glad
        rooMe, entertaining Gujarati                                                                                  I can keep them entertained
        audiences across all age groups.                                                                              through  this  new  digital  first
                                                                                                                      release on ShemarooMe . I am
        the platform recently an-                                                                                     looking forward to how the au-
                                                                                                                      diences will love and react to
        nounced a series of new                                                                                       my movie.”
                                                                                                                         Adding to the release an-
        slate of content with a                                                                                       nouncement Chetan Dhanani

        line-up of  blockbuster                                                                                       commented, “I am thrilled that
        movies, nataks, origi-                                                                                        my movie Swagatam will be
                                                                                                                      exclusively released on Shema-
        nal web series and more.                                                                                      rooMe, even before it hits the

        shemaroome is keeping                                                                                         theatres. In these tough times,
                                                                                                                      its wiser to stay home, stay
        up to the promise of pro-                                                                                     safe and stay entertained while
                                                                                                                      spending quality time with your
        viding one key new and                                                                                        family and loved ones.”
        premium title every week                                                                                          Commenting on the multi
                                                                                                                      starrer release on Shema-
        to entertain audiences.                                                                                       rooMe, talented actor Ojas

                                                                                                                      Rawal added, “I am elated to
            Swagatam – the Gujara-                                                                                    have my movie, Swagatam, see
        ti thriller rom-com will soon                                                                                 a digital first release on Shema-
        see a before theatrical release  Upadhyay, Vandana Pathak,  har Thakar said, “Amidst the  rooMe app even before its the-
        on the 20th of May, exclusive- Ojas Rawal and more. This  uncertainty and tough times, it  atrical release. These are test-
        ly streaming on ShemarooMe.  dysfunctional family drama di- becomes all the more import- ing times for all of us, but I am
        This twisted tale of a family  rected by Neeraj Joshi will give  ant for artists to create a safe  sure our movie will succeed in
        that  is  not  only  dark  but  con- you teeth biting moments along  and  entertaining  environment.  bringing some moments of joy
        siders this madness normal will  with a love track playing in the  My new release Swagatam will  in the audience’s lives. Shoot-
        keep the audiences entertained  background. The family enter- aim to be that distraction and  ing  for  this  unique,  first-of-its-
        throughout.                          tainer will surely make your  through the ShemarooMe plat- kind thriller comedy was an
            The star-studded movie fea- time worth-while making you  form the audiences will get to  absolute fun experience! I am
        tures Malhar Thakar, Katha  fall in love with the madness.                see a digital first release of the  happy that now the audiences
        Patel along with the talented           Commenting on the launch  movie even before its theatrical  can enjoy it from the safety and
        lot like Chetan Dhanani, Jay  of his movie, the lead actor Mal- release. The movie is as crazy  comfort of their homes.”


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