Page 37 - The Indian EYE 042525

EYE ON BOLLYWOOD APRIL 25, 2025 | The Indian Eye 37

WAVES BAZAAR

Leaders from Film, TV and Gaming head to

India for content showcasing and business

The first World Audio Visual & Entertainment Summit (WAVES), a milestone event for the
Media & Entertainment (M&E) sector, will be hosted by India from May 1 to 4, 2025

OUR BUREAU
Mumbai
torytelling, cinema, and digital content took
the spotlight at ‘Making WAVES - the Cul-
Sture Forum’ hosted during the India Global
Forum’s NXT25: Leading the Leap Summit at the
Jio World Convention Centre recently. The forum
brought together some of India’s most iconic voic-
es across entertainment and media to explore the
evolving narrative of India emerging as a global
powerhouse for content and digital innovation.
It was a precursor for the WAVES Summit to be
held here next month.
The first World Audio Visual & Entertainment
Summit (WAVES), a milestone event for the Media
& Entertainment (M&E) sector, WAVES Bazaar
will be hosted by India in Mumbai, Maharashtra,
from May 1 to 4, 2025.
In a Fireside Chat titled, ‘Making WAVES - In-
dia as a Global Content Hub’, renowned Director Imtiaz Ali speaking at the conference (Agency file photo)
and Writer Imtiaz Ali, said: “As a storyteller, I do not
have to worry about what everybody likes. The way global content hub, WAVES Bazaar will feature a launchpad for new content ventures and potential
to find out the code is by finding what I would like. range of exclusive segments, including the Viewing co-productions, making it a must-attend for industry
Since I have been in the film industry, I have been Room, Market Screenings, Buyer and Seller Meetings, decision-makers.
told that formula (movie success) is not working. and the dynamic Pitchroom, facilitating meaningful Prominent industry players have lauded
Thank God for that, because if the formula worked, connections and driving cross-border partnerships. WAVES Bazaar for its potential to transform con-
none of us would be here making movies. We (In- WAVES Bazaar will host curated screenings of tent trade and partnerships. “We are excited to
dia) have the oldest and most profound culture of films, series, and AVGC projects, providing buyers, participate in WAVES Bazaar across multiple seg-
storytelling. We learnt everything from storytelling. sales agents, and distributors with exclusive access ments,” said Murlidhar Chhatwani, Chief Business
Everything has been learnt from stories, from the to fresh and compelling content. Officer, and Rajat Goswami, Head of Film Acquisi-
code of conduct to our belief system.” The Viewing Room will offer a dedicated space tions and Syndication at Panorama Studios.
Continuing the conversation, Monika Shergill, for industry professionals to explore and acquire “This marketplace provides an incredible plat-
Vice President - Content, Netflix India, highlighted: new titles, while the Market Screenings will present form for showcasing our projects, securing meaning-
“The beautiful confluence of creativity and technolo- select projects to a global audience, creating oppor- ful collaborations, and expanding our global reach
gy has allowed the creators not to be limited to where tunities for content distribution, licensing, and syn- in the entertainment industry.”
they are. The biggest enabler of this trend is a resur- dication deals. WAVES Bazaar is poised to become a
gence of hyperlocal. Indian audiences are among In collaboration with FICCI Frames Content game-changer for content creators, buyers, and in-
the most experiential, diverse, curious, and fantas- Marketplace, WAVES Bazaar will offer a structured vestors, offering an influential platform to discover
tic audiences. As streamers, storytellers, and cre- Buyer and Seller segment, enabling one-on-one new content, form partnerships, and explore distri-
ators, we must take advantage of this opportunity.” meetings between key stakeholders, including pro- bution and co-production opportunities.
WAVES Bazaar, the premier global e-market- ducers, studios, broadcasters, and platforms. The event invites buyers, sellers, investors, and
place for the Media and Entertainment (M&E) in- These targeted B2B interactions aim to accel- M&E professionals to participate and leverage
dustry, is set to make a powerful impact in its inau- erate deal-making, co-productions, and content ac- WAVES Bazaar for strategic growth and interna-
gural edition, taking place from May 1-4, 2025, at Jio quisitions, fostering international collaborations and tional collaborations.
World Convention Centre, Mumbai. As a key com- strengthening industry ties. Whether one is an industry professional, inves-
ponent of WAVES 2025, the marketplace will bring The Pitchroom will provide a high-energy plat- tor, creator, or innovator, the Summit offers the ul-
together industry leaders from Film, TV, and AVGC form for creators, filmmakers, and content innova- timate global platform to connect, collaborate, inno-
(Animation, VFX, Gaming, and Comics) sectors, tors to present their most promising concepts to in- vate and contribute to the M&E landscape.
offering unparalleled opportunities for collabora- vestors, producers, and commissioning editors. WAVES is set to magnify India’s creative strength,
tion, content showcasing, and business expansion. Designed to spotlight emerging talent and amplifying its position as a hub for content creation,
With an ambitious vision to establish India as a innovative projects, the Pitchroom will serve as a intellectual property, and technological innovation.

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