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Business Strategy with Hirav Shah APRIL 03, 2023 | The Indian Eye 28

Become an Underdog:

The Strategy for 2023

PRACTICE in PRIVATE and get REWARDED in PUBLIC

HIRAV SHAH

hat is an Underdog: An
underdog is a person who
Wlooks insignificant, re-
source-constrained and vulnerable
compared to his larger rival.

Like in sports, the audiences Both Dravid and Laxman made India win in numerous situations, and even in the toughest of times (File photo)
tend to cheer for the underdog

even while giving them poor brand value and resources could be look at him, he did everything in pri- er to be recognized as worthy of be-
vate without much hue and cry and
the disadvantages. Even the media
ing in the team, even though he was
odds to win. However, the un- hype could be lesser, and this could today he is one of the world’s most stuck on the JV squad.
Was he looking for the approv-
derdog indeed has advantages be a disadvantage, at least that’s influential industrialists and philan- al of the coach? Was he looking for
thropists.
what most people think.
which may not be at first obvi- Examples Of The Most Famous fans’ adoration? Who knows... But
ous from the outside. Rahul Dravid and VVS Lax- that kick and that dedication was
Underdogs in Business and man: They have always been under- what helped him move from some-
Sports World: dogs, throughout their Cricketing one with great natural talents to
Advantages Of Being an Under- careers. While they got less hype the greatest basketball legend ever.
dog: The biggest advantage is that, Ratan Tata: Though he re- from the media and audiences alike, “Practicing in private, without much
the world won’t be able to know mained an underdog all his life, he the followers and fans of cricket noise is the takeaway here”…
what the underdog is capable of, had certain traits which he convert- were mostly taken by surprise with Final Thoughts:
to what extent he can perform and ed into superpowers and today the the end results. Practicing in private might not
what he is capable of delivering. former chairman of Tata Sons is one Both Dravid and Laxman made make perfect. But that perfect prac-
Also, an underdog has pretty of the most influential industrialists India win in numerous situations,
much nothing to lose. No one blames or we can say one of the most influ- and even in the toughest of times. tice will get you closer to perfection,
so that in the future you are show-
an underdog when he makes little ential people on the planet. Best examples of Underdogs indeed ered with rewards.
improvements, even if he doesn’t Do you know what is common were they. Hence, 2023’s Strategy is
solve the entire problem. At least he in between Azim Premji and Ratan And do you know what was this–”Practice in private and get re-
tried, right. Tata—”Working Hard In Private” common in between Dravid and warded in public, which is The Un-
Disadvantages Of Being an Laxman—”Practicing in Private”.
Underdog: The underdog’s biggest Founder and Chairman of Wi- derdog Advantage”.
dilemma or the greatest threat is to pro, Azim Premji: He is arguably Michael Jordan: When he start-
become the top dog. Yes. Asia’s biggest philanthropist but has ed out, he wanted to be on the Var- The writer is a well-known Astro
A lack of funding, lesser con- remained an underdog all his life, sity team so badly that, in private, he Strategist and Business Astrologer
sumers, fewer customers, lesser without much media coverage, but worked harder and harder and hard- Email: [email protected]

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