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Business EYE MARCH 12, 2021 | The Indian Eye 37
Tech T@lk
google to stop targeting online twitter is testing
ads based on browsing history new e-commerce features
A merican multinational icroblogging and so-
company
technology
cial networking ser-
Google recently re-
started testing its new e-com-
vealed that it’s going to stop tar- fits of relevant advertising. And Mvice Twitter has now
geting online ads based on a us- advertisers don’t need to track merce tweet layouts, with at
er’s browsing history. According individual consumers across least one user of its Android
to Mashable, the company also the web to get the performance application in Qatar spotting
said that it won’t be building any benefits of digital advertising”. the new format. According to
tools that can keep track of spe- The blog states that Google Tech Crunch, Matt Navarra,
cific user data across products. has announced this in order to who is a UK-based social me- the product page. As per Twit-
Making the announcements on get rid of support for third-par- dia consultant first spotted this ter, the test “is the first of many
its Google Ads and Commerce ty cookies, which is the reason new change and shared images experiments in the Commerce
blog, it said, “Keeping the in- why it has been working on the credited to Yasser Masood that space and [the company] will en-
ternet open and accessible for Privacy Sandbox for building in- contrasted the simpler existing rich the experience as we learn
everyone requires all of us to do novations that protect user an- “link” sharing card with the up- more.” Mashable reported that
more to protect privacy -- and onymity while also helping out graded shopping card. This new Twitter is expanding features
that means an end to not only advertisers and publishers. shopping card, which takes up a and format options for a num-
third-party cookies but also any The company also said that little more space in the feed, is a ber of different types of users.
technology used for tracking in- once third-party cookies are big blue “Shop” button, presum- This includes the introduction
dividual people as they browse phased out, it won’t build alter- ably colour-customisable along of Facebook-like business pro-
the web.” It further mentioned nate identifiers to track individ- with other profile features, ex- files with integrated maps and
that “people shouldn’t have to uals as they browse across the tending further than the current Super Follows, which will allow
accept being tracked across the web, nor will the company use design. The card also appears the users to charge their follow-
web in order to get the bene- those in its products. to display the price pulled from ers for exclusive content.
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