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Business Strategy with Hirav Shah MARCH 03, 2023 | The Indian Eye 26

KYC (Know Your Customer):

Logical Buyers Vs Emotional Buyers

Are Your Customers Logical or Emotional Buyers? Let’s Understand

HIRAV SHAH

here are umpteen ways for
you to market to your custom-
Ters, but you must never forget
one simple fact: their emotions or
logic play a massive role in their de-
cision-making to buy.

Let’s quickly try to know your
customer by finding out wheth-

er they are logical / rational or
emotional buyers.
Before purchasing, the logical buyers want to make sure they’re making the right decision. They tend to buy because of a specific need.

Who Are Logical Buyers? product?
This is the kind of a buyer who - Furthermore, is the price okay? -The other type may want to buy tomer’s Birth chart and by the posi-
does tons of research when looking - Lastly, how is the product because of their gut feel or because tioning and movement of the celes-
of their sentiment or love.
tial bodies of planets and stars, you
to buy something. packaged & -The third type may also want to can make out whether your custom-
They would get all technical What are the color/size options?
specifications, know what the prod- make a purchase due to the “pride” er is an emotional or a rational/log-
ical buyer.
factor which is having an edge over
uct is made out of, the durability, the Who Are Emotional Buyers? other folks or positioning yourself as
different size and color options, the This is the kind of a buyer, who being “better”. Conclusion: Before you master
best prices and so on. does an emotional purchase mean- -Lastly the fearful types or the
Before purchasing, they want to ing the transaction is ruled by emo- your customer’s buying motiva-
make sure they’re making the right tions. ones who have the fear of missing tions, you must first do a KYC of
out. Which means, while others are
decision. They tend to buy because Sometimes, there could be a doing it but he is being left behind…
of a specific need. logic behind the purchase, but if the your customer by understanding
main driving force is the feeling or How To Find Buyers On The
Types Of Logical Buyers emotion of the customer, then it cer- the standard customer buying
- One may want to know the di- tainly is an emotional buy. Basis Of Astrology! behavior (logical or emotional),
mensions of the product Astrology is also a very import- because ‘you have to learn the
- The other may want to know Types Of Emotional Buyers ant tool by which you can know your
what the product is made from (ma- -One type of Emotional buy- customer/buyer behavior. The date rules before you break them’.
terials, ingredients, etc.) er might want to make a decision of birth & Zodiac sign signify the most
- Then, how is the product to buy, due to envy, which is based important details of your customer
sourced? on the intrinsic characteristics of as it combines personality, identity The writer is a well-known Astro
- Next, what’s the quality like? humans to compare ourselves with and other significant characteristics. Strategist and Business Astrologer
- Next, how to care for the others. Hence, by looking at your cus- Email: [email protected]

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