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NORTH AMERICAN Newsline                                                MARCH 03, 2023  |     The Indian Eye 20


                    Indo-American Arts Council





                    welcomes Mathew Veedon to





                                        Leadership Board







             Strategic corporate advisor to bring notability and leadership experience to collective

                             mission to celebrate Indian culture and arts in North America



        OUR BUREAU                                                                                            major transformations for portfolio
                                                                                                              companies of leading private equity
        NEW YORK, NY
                                                                                                              firms. He has worked with senior ex-
              he Indo-American Arts Coun-                                                                     ecutives on cost reduction, business
              cil (IAAC), the organization                                                                    reorganization, merger integration
        Tdedicated to celebrating and                                                                         and synergy estimation.
        showcasing the arts in North Amer-                                                                        Before   joining  Accordion,
        ica, has announced the induction of                                                                   Mathew was the CFO for Corsicana
        strategic corporate leader, Mathew                                                                    Mattress Company, where he was
        Veedon to its prestigious advisory                                                                    involved in acquiring a competitor,
        board. “Many of our members have                                                                      restructuring the balance sheet and
        followed Veedon’s career to date and                                                                  effecting a change of control. At
        we are extremely grateful for this                                                                    Keyrock Partners, he focused  on
        opportunity to welcome him to the                                                                     early-stage growth companies to
        IAAC board,” said Dr. Nirmal K.                                                                       unlock value  with  IoT, Cloud and
        Mattoo, Chairman, IAAC. “As a no-                                                                     Blockchain technologies. Mathew
        table leader, he brings a unique back-                                                                was also a Senior Advisor to Quest
        ground and perspective. I personally                                                                  Turnaround advisors and a part-
        look  forward  to  benefiting  from  his                                                              ner at Redding Consultants. Prior
        expertise and guidance.”                                                                              to joining Redding, Mathew was
                                                                                                              a Principal of NGV Partners Fund
        Mathew Veedon is a well-known                                                                         LLC, a seed stage technology fund
                                                                                                              and portfolio manager of Sachem
        and respected leader with over                                                                        Ventures. Mathew began his career
        25 years of consulting, op-                                                                           with positions at Arthur Andersen
                                                                                                              and Accenture.
        erating and investing experi-     has to offer,” said Mathew Veedon.   to enhance the performing, vi-     Mathew graduated from Syden-

        ence across a broad range of      “This organization’s work is crucial   sual, literary and folk arts in the   ham College in Mumbai, India. He
                                          for nurturing and preserving the   greater North American region,”   is a Chartered Accountant and holds
        industries including consumer  arts, fostering cross-cultural ties   said Rakesh Kaul, Vice Chairman,   an M.B.A. in Finance with a Strate-
        goods, healthcare and technol-    and  growing  the  global  economy.   IAAC. “With his vast network and   gy concentration from Yale Univer-
                                                                            exceptional management expertise,
                                          I’m privileged to join this esteemed
                                                                                                              sity. He lives in New York and is an
        ogy. He focuses on high inter-    board and look forward to helping   I am confident that Mathew will be   avid runner, who has completed five
        vention situations, turnarounds   to expand the organization’s reach   a champion for these artists. We are   marathons.
                                                                                                                  The  IAAC  supports  all  the
                                          and impact.”
                                                                            especially delighted that IAAC will
        and major transformations for         Upon his induction onto the   have an equal advisor in his spouse,   artistic disciplines in classical, fu-
        portfolio companies of leading    board, Veedon will focus on raising   Elizebeth, who is a noted author of   sion, folk and innovative forms in-
                                                                                                              fluenced  by  the  arts  of  India.  We
                                                                            science and technology books and
                                          notability and awareness of IAAC
        private equity firms.             within its core constituencies, name-  was featured at the IAAC Literary   work cooperatively with colleagues
                                          ly its valued members and its sup-  Festival 2022.”                 around the U.S. to broaden our
            “Today’s business leaders have   porters which includes both patrons   Mathew Veedon is a Managing   collective audiences and to create
        to  deal  with  cultural  diversity,  find   and corporate sponsors throughout   Director at Accordion with over 25   a network for shared information,
        opportunities  amongst  chaos,  and   the business world. “Our board of   years of consulting, operating, and   resources and funding. The focus of
        tell stories to communicate effec-  directors is made up of a dedicated   investing experience across a broad   IAAC is to help artists and art orga-
        tively. These attributes resonate   team committed to raising aware-  range of industries including con-  nizations in North America as well
        with the IAAC mission to expose   ness of the artists, whose heritage   sumer goods, healthcare, and tech-  as to facilitate artists from India to
        North America to the culturally-rich   lies in the Indian subcontinent, and   nology. He focuses on high inter-  exhibit, perform and produce their
        heritage and creativity that India   those who are leading the charge   vention situations, turnarounds and   work here.


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