Page 35 - The Indian EYE 010623

BUSINESS EYE JANUARY 06, 2023 | The Indian Eye 35

TECH T@LK

Amazon joins YouTube, Apple in ‘Home Assistant’ to get its own

investing on live sports content voice separate from Siri or Alexa

mazon has joined the band- Video and its ad-supported stream- o need for Google, Siri or According to a report by US-
wagon of incorporating sports ing platform Freevee. Alexa to speak with your based tech portal ‘The Verge’, the
Acontent in its operations. Meanwhile, the e-commerce gi- NAI-powered smart home plat- Schoutsen-run company ‘Nabu
According to a report by US- ant, had announced earlier this year form anymore. ‘Home Assistant’, an Casa’, which provides cloud services
based tech portal, TechCrunch, that it is discontinuing Amazon Dis- open-source platform for smart home for ‘Home Assistant’, has hired well-
citing The Information, the e-com- tribution, its wholesale e-commerce interaction, would soon be having all known developer Michael Hansen
merce giant is developing an app website available to small neighbour- its voice commands localized. for the development of the local
dedicated to sports content. hood stores in Bengaluru, Mysuru voice assistant.
The move hints at Amazon’s and Hubli. Amazon Distribution was The platform’s founder, Paulus Hansen previously has the
focused action towards investing in designed to help small stores, phar- voice-assistant product ‘Rhasspy’ to
Prime Video and live sports content. macies and department stores in In- Schoutsen, took to the official his credit.
The report follows the multinational dia to secure inventory from Amazon. ‘Home Assistant’ blog last week Schoutsen’s blog post highlight-
company’s CEO, Andy Jassy refer- “We don’t take these decisions ed the platform’s priority to make
ring to live sports as ‘a unique asset’ lightly. We are discontinuing this to announce the launching of ‘Home Assistant’ accessible in mul-
at an event in New York. program in a phased manner to the project which would give tiple languages. “Our #1 priority
Currently, the technological take care of current customers and is supporting different languages.
giant holds the exclusive rights for partners and we are supporting our the housing platform its own There are enough projects out there
NFL’s Thursday Night Football. It affected employees during this tran- voice assistant with a set of ba- trying to create an English voice as-
also showcases some Premier League sition,” a spokesperson of the com- sistant. But for us, that just doesn’t
soccer matches and Yankees baseball pany said in a statement. sic sentences to start with. cut it. People need to be able to speak
games, as per TechCrunch. The e-commerce giant last week in their own language, as that is the
The company recently also had said that it would be shutting its “It is our goal for 2023 to let us- most accessible and only acceptable
launched some talk-shows on sports food-delivery business and online ers control Home Assistant in their language for a voice assistant for the
which are featured on both Prime learning academy in India. own language,” the blog read. smart home,” the blog read.

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